PROSPECTS AND OPPORTUNITIES
High incidence of respiratory illnesses, including whooping cough, will create positive conditions for cough cold and allergy remedies
The market for cough, cold, and allergy (hay fever) remedies in the Philippines is expected to perform well over the forecast period, driven by the resurgence of mild to moderate viral respiratory illnesses as lifestyles return to pre-pandemic norms. Although many consumers embraced rigorous hygiene practices during the height of the COVID-19 pandemic, the return to daily office commutes and increased social interactions has led to a rise in upper respiratory infections.
Shift towards products with a more natural positioning set to gain ground
The trend towards the use of natural ingredients, such as citrus fruits, in OTC cough, cold and allergy (hay fever) remedies is set to continue building during the forecast period as leading brand owners look to appeal to consumers on the basis that their products are more “natural” and less likely to cause serious side effects or contraindications with other medicines. The use of various citrus ingredients such as calamansi and ponkan is likely to continue, while manufacturers are expected to broaden the scope of natural ingredients they use.
Unusual temperature spikes could impact need for allergy medicines
In May 2024, temperatures in the Philippines soared to 40 degrees Celsius, leading to a collaborative effort between the Philippine Atmospheric, Geophysical, and Astronomical Services Administration (PAGASA) and the Department of Health to address heat-related health issues. This extreme heat has been linked to a rise in allergy cases, with elevated temperatures exacerbating symptoms.
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Overview:
Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cough, Cold and Allergy (Hay Fever) Remedies in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Philippines?
- Which are the leading brands in Cough, Cold and Allergy (Hay Fever) Remedies in Philippines?
- How are products distributed in Cough, Cold and Allergy (Hay Fever) Remedies in Philippines?
- How has the regulatory and operating environment for Cough, Cold and Allergy (Hay Fever) Remedies changed in Philippines?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Cough, Cold and Allergy (Hay Fever) Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Cough, Cold and Allergy (Hay Fever) Remedies in the Philippines - Category analysis
KEY DATA FINDINGS
Fast-paced lifestyles support growth in cough, cold and allergy (hay fever) remedies, while consumers are becoming more willing to prioritise spending on these products
Shift towards natural remedies, supported by ongoing research efforts
Local brands dominate sales due to combination of familiarity and competitive pricing
High incidence of respiratory illnesses, including whooping cough, will create positive conditions for cough cold and allergy remedies
Shift towards products with a more natural positioning set to gain ground
Unusual temperature spikes could impact need for allergy medicines
Consumer Health in the Philippines - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Cough, Cold and Allergy (Hay Fever) Remedies
- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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