PROSPECTS AND OPPORTUNITIES
Emergence of all-in-one packs, amid rising incidence of respiratory illnesses
Over the forecast period, retail value sales will see further solid growth, driven in part by the accelerating trend of all-in-one packs. Consumers are increasingly drawn to comprehensive solutions that offer convenience and multi-symptom relief, and the anticipated rise of all-in-one packs reflects this preference, streamlining treatment options during peak illness seasons.
Lozenges set to see further expansion as natural trend accelerates
The lozenges format is expected to see further growth, with brands adopting aggressive launch strategies in a commitment to innovation and market penetration as they aim to capture a broader consumer base.
Shift towards proposition marketing beyond functionality, while high temperatures may boost allergy solutions
Brands are evolving their messaging to go beyond functional benefits, embracing emotional and lifestyle-driven narratives. This approach seeks to build deeper connections with consumers by highlighting values such as care, community and wellbeing, reshaping how health products are perceived and chosen.
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Overview:
Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cough, Cold and Allergy (Hay Fever) Remedies in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Philippines?
- Which are the leading brands in Cough, Cold and Allergy (Hay Fever) Remedies in Philippines?
- How are products distributed in Cough, Cold and Allergy (Hay Fever) Remedies in Philippines?
- How has the regulatory and operating environment for Cough, Cold and Allergy (Hay Fever) Remedies changed in Philippines?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Cough, Cold and Allergy (Hay Fever) Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Cough, Cold and Allergy (Hay Fever) Remedies in the Philippines - Category analysis
KEY DATA FINDINGS
Rise in face-to-face occasions boosts allergy remedy demand
Strong loyalty towards local leaders
Flavour innovation enhances product appeal while shift towards natural variants continues
Emergence of all-in-one packs, amid rising incidence of respiratory illnesses
Lozenges set to see further expansion as natural trend accelerates
Shift towards proposition marketing beyond functionality, while high temperatures may boost allergy solutions
Consumer Health in the Philippines - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Cough, Cold and Allergy (Hay Fever) Remedies
- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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