PROSPECTS AND OPPORTUNITIES
Combination products valued by consumers
Instead of purchasing multiple items to treat specific symptoms, consumers will opt as much as possible for combination or multi-symptom products as an all-in-one solution. These products will be popular because they are seen as providing better value and with consumers continuing to be price sensitive, consumers will treat ailments in the most affordable way possible.
Generics projected to remain strong
Generics are already responsible for a significant proportion of sales in cough, cold and allergy (hay fever) remedies, as their lower prices allow these much-needed products to be accessed by more consumers. Over the forecast period, generics are expected to remain popular, possibly realising additional gains in terms of value share.
Herbal/traditional cough, cold and allergy remedies to remain popular
Herbal/traditional offerings will continue to be popular and could see more standard offerings lose value share over the forecast period. Many consumers perceive herbal/traditional offerings, due to their natural origins, as having fewer side effects.
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Overview:
Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cough, Cold and Allergy (Hay Fever) Remedies in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Guatemala?
- Which are the leading brands in Cough, Cold and Allergy (Hay Fever) Remedies in Guatemala?
- How are products distributed in Cough, Cold and Allergy (Hay Fever) Remedies in Guatemala?
- How has the regulatory and operating environment for Cough, Cold and Allergy (Hay Fever) Remedies changed in Guatemala?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Cough, Cold and Allergy (Hay Fever) Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Cough, Cold and Allergy (Hay Fever) Remedies in Guatemala - Category analysis
KEY DATA FINDINGS
Cough, cold and allergy (hay fever) remedies see positive performance
Halls retains its lead
Prices drive values sales
Combination products valued by consumers
Generics projected to remain strong
Herbal/traditional cough, cold and allergy remedies to remain popular
Consumer Health in Guatemala - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Cough, Cold and Allergy (Hay Fever) Remedies
- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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