PROSPECTS AND OPPORTUNITIES
Strong outlook for cough, cold and allergy (hay fever) remedies
Cough, cold and allergy (hay fever) remedies is expected to witness steady constant value growth over the forecast period. A significant part of value growth will be driven by price increases that producers cannot avoid due to low profit margins and the growing cost of raw materials, packaging, energy, transport and so on.
Consumer price sensitivity to remain prominent
Price sensitivity will continue to weigh on category performance in the upcoming period, with consumers focusing on buying essentials and searching for the best prices of familiar brands. Thus, many cough, cold and allergy (hay fever) remedies products that are not perceived as essential are expected to struggle.
Self-medication trend will fuel sales development
Self-medication is expected to remain high in Serbia in 2025 and beyond, although the support of pharmacists will remain key. Most Serbian consumers will seek a recommendation from pharmacists while buying cough, cold and allergy (hay fever) remedies.
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Overview:
Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cough, Cold and Allergy (Hay Fever) Remedies in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Serbia?
- Which are the leading brands in Cough, Cold and Allergy (Hay Fever) Remedies in Serbia?
- How are products distributed in Cough, Cold and Allergy (Hay Fever) Remedies in Serbia?
- How has the regulatory and operating environment for Cough, Cold and Allergy (Hay Fever) Remedies changed in Serbia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Cough, Cold and Allergy (Hay Fever) Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Cough, Cold and Allergy (Hay Fever) Remedies in Serbia - Category analysis
KEY DATA FINDINGS
Demand stabilises for cough and cold remedies
Hemofarm retains its category leadership
Cough remedies and medicated confectionery are staple products
Strong outlook for cough, cold and allergy (hay fever) remedies
Consumer price sensitivity to remain prominent
Self-medication trend will fuel sales development
Consumer Health in Serbia - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Cough, Cold and Allergy (Hay Fever) Remedies
- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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