PROSPECTS AND OPPORTUNITIES
Stable growth expected thanks to rice increases and seasonal demand
Value sales of cough, cold and allergy (hay fever) remedies are expected to see stable growth over the forecast period, stimulated by price increases and the spread of influenza during the winter season. Meanwhile, urbanisation and the increasingly busy lifestyle of Serbian consumers will encourage the demand for fast relief in case of coughs, colds, and allergies, thus further supporting demand.
Leading players will invest in strong advertising during key seasons, to highlight thir brands’ competitive attributes
Leading players are expected to retain their positions, as brand awareness and brand importance will continue to play an important role. Leading players are expected to heavily and strategically invest into advertising their brands, particularly during the peak influenza and allergy seasons.
Consumers will demand natural ingredients in cough remedies, with efficacy still the driver for cold and allergy medications
Health awareness and the growing demand for healthier alternatives are expected to encourage sales of cough remedies with natural herbal ingredients. Consumers, increasingly aware of potential side effects of synthetic compounds, are gravitating towards plant-based solutions for coughs.
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Overview:
Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cough, Cold and Allergy (Hay Fever) Remedies in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Serbia?
- Which are the leading brands in Cough, Cold and Allergy (Hay Fever) Remedies in Serbia?
- How are products distributed in Cough, Cold and Allergy (Hay Fever) Remedies in Serbia?
- How has the regulatory and operating environment for Cough, Cold and Allergy (Hay Fever) Remedies changed in Serbia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Cough, Cold and Allergy (Hay Fever) Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Cough, Cold and Allergy (Hay Fever) Remedies in Serbia - Category analysis
KEY DATA FINDINGS
Sales supported by seasonal outbreak of influenza in December 2024
Hemofarm maintains company lead, while Prospan brand is the most popular
Pharmacies remain key, thanks to local regulations and consumer habits
Stable growth expected thanks to rice increases and seasonal demand
Leading players will invest in strong advertising during key seasons, to highlight thir brands’ competitive attributes
Consumers will demand natural ingredients in cough remedies, with efficacy still the driver for cold and allergy medications
Consumer Health in Serbia - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Cough, Cold and Allergy (Hay Fever) Remedies
- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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