PROSPECTS AND OPPORTUNITIES
Positive outlook over forecast period
Cough, cold, and allergy (hay fever) remedies will register health constant value growth over the forecast period. While medicated confectionery will continue to be the strongest performer, largely due to its wide availability across retailers, antihistamines/allergy remedies will also perform strongly.
Local brands continue to focus on a more natural positioning
There will continue to be a focus on launching products with natural ingredients, as this enables manufacturers to expand distribution beyond pharmacy channels, and also give players back control in terms of pricing. This will be particularly true for local companies that will position their offerings as food supplements or herbal/traditional products.
Increasing demand for combination products
Combination products will see increasing demand as consumers show signs of pill fatigue and particularly in cough, cold, and allergy remedies. As such, rather than purchasing multiple products for symptoms like cough, congestion, fever, or sore throat, many will gravitate toward all-in-one solutions that offer multi-symptom relief in a single, more convenient format—whether a tablet or a liquid suspension.
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Overview:
Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cough, Cold and Allergy (Hay Fever) Remedies in Tunisia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Tunisia?
- Which are the leading brands in Cough, Cold and Allergy (Hay Fever) Remedies in Tunisia?
- How are products distributed in Cough, Cold and Allergy (Hay Fever) Remedies in Tunisia?
- How has the regulatory and operating environment for Cough, Cold and Allergy (Hay Fever) Remedies changed in Tunisia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Cough, Cold and Allergy (Hay Fever) Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Cough, Cold and Allergy (Hay Fever) Remedies in Tunisia - Category analysis
KEY DATA FINDINGS
Cold winter supports value sales
Actifed returns to shelves, after supply issues ironed out
Health and personal care stores gain significant value share
Positive outlook over forecast period
Local brands continue to focus on a more natural positioning
Increasing demand for combination products
Consumer Health in Tunisia - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Cough, Cold and Allergy (Hay Fever) Remedies
- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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