PROSPECTS AND OPPORTUNITIES
Consumers favour bulk purchases when on promotion
Demand for cough, cold and allergy (hay fever) remedies is set to consistently rise in South Africa over the forecast period, as consumers attempt to manage their symptoms themselves with OTC solutions and avoid visiting a doctor.
Antihistamines/allergy remedies (systemic) used as alternative sleep aids
In South Africa, antihistamines/allergy remedies (systemic) has a wider reach beyond addressing seasonal or environmental allergies. For example, it is extremely common for local consumers to use allergy products, such as leading brand Allergex (Adcock Ingram Holdings Ltd), as an alternative sleep aid.
South Africans willing to spend more money on paediatric cough/cold remedies
Retail volume growth of paediatric cough, cold and allergy remedies is predicted to outperform the review period average over the forecast period. Despite the fact that some consumers will continue to struggle financially until the local economy starts to show more positive signs of recovery, many South Africans who purchase over the counter remedies for their children are often willing to pay extra for a brand that is recommended by a pharmacist or a doctor.
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Overview:
Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cough, Cold and Allergy (Hay Fever) Remedies in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in South Africa?
- Which are the leading brands in Cough, Cold and Allergy (Hay Fever) Remedies in South Africa?
- How are products distributed in Cough, Cold and Allergy (Hay Fever) Remedies in South Africa?
- How has the regulatory and operating environment for Cough, Cold and Allergy (Hay Fever) Remedies changed in South Africa?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Cough, Cold and Allergy (Hay Fever) Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Cough, Cold and Allergy (Hay Fever) Remedies in South Africa - Category analysis
KEY DATA FINDINGS
Long flu season boosts category sales in 2024
Consumer trust in herbal/traditional cough, cold and allergy (hay fever) remedies
Price-sensitive consumers shift towards more affordable options
Consumers favour bulk purchases when on promotion
Antihistamines/allergy remedies (systemic) used as alternative sleep aids
South Africans willing to spend more money on paediatric cough/cold remedies
Consumer Health in South Africa - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Cough, Cold and Allergy (Hay Fever) Remedies
- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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