PROSPECTS AND OPPORTUNITIES
Modest growth expected in value sales of cough, cold and allergy remedies despite stabilising prices
Value sales of cough, cold and allergy (hay fever) remedies are forecast to experience very slight growth each year over the forecast period. The continued popularity of these products is supported by consumers’ busy lifestyles, which drive a preference for self-medication to manage mild symptoms of cold, flu, or allergies without visiting a doctor.
Innovation is set to focus on faster relief and natural ingredients in OTC remedies
Future developments in OTC cough, cold and allergy (hay fever) remedies will focus on reducing the duration of illness and rapidly alleviating symptoms. Additionally, there will be an increased emphasis on natural ingredients, particularly in decongestant formulations.
Rising demand for antihistamines will be driven by growing allergy concerns and consumer preferences
Antihistamines and allergy remedies are expected to be among the fastest-growing categories within cough, cold and allergy (hay fever) products over the forecast period. Increased promotional efforts will enhance consumer awareness and elevate the profile of over-the-counter brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cough, Cold and Allergy (Hay Fever) Remedies in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Hungary?
- Which are the leading brands in Cough, Cold and Allergy (Hay Fever) Remedies in Hungary?
- How are products distributed in Cough, Cold and Allergy (Hay Fever) Remedies in Hungary?
- How has the regulatory and operating environment for Cough, Cold and Allergy (Hay Fever) Remedies changed in Hungary?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Cough, Cold and Allergy (Hay Fever) Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Cough, Cold and Allergy (Hay Fever) Remedies in Hungary - Category analysis
KEY DATA FINDINGS
Rising self-medication and allergy prevalence drive growth in cough, cold and allergy (hay fever) remedies
GlaxoSmithKline Consumer Healthcare retains its lead while Omega Pharma Hungary increases its share
Pharmacies dominate sales while retail e-commerce showcases growth
Modest growth expected in value sales of cough, cold and allergy remedies despite stabilising prices
Innovation is set to focus on faster relief and natural ingredients in OTC remedies
Rising demand for antihistamines will be driven by growing allergy concerns and consumer preferences
Consumer Health in Hungary - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Cough, Cold and Allergy (Hay Fever) Remedies
- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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