PROSPECTS AND OPPORTUNITIES
Herbal alternatives will benefit as consumers reach for natural solutions
The popularity of herbal products to treat coughs and colds will continue to grow across the forecast period as consumers believe these products to be natural and free from significant side effects. Consequently, increasing health-conscious consumers will shift towards more natural products, leading more herbal players to enter the landscape, responding to the demand.
Digitalisation creates a more approachable image for brands
Social media is becoming increasingly important to reach consumers and promote the various benefits of different products. Leading brand owners continue to pursue an omnichannel approach to marketing and sales, which is expected to continue and develop further in the short to medium term.
Growth for e-commerce is challenged by instant availability at pharmacies
With huge numbers of consumers looking to avoid shopping in stores for convenience, online shopping has become a solid alternative, rising in use during the outbreak of COVID-19. Due to global warming, adverse weather conditions are likely to continue, with more extreme hot and cool temperatures expected to lead to more cough and cold cases.
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Overview:
Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cough, Cold and Allergy (Hay Fever) Remedies in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Turkey?
- Which are the leading brands in Cough, Cold and Allergy (Hay Fever) Remedies in Turkey?
- How are products distributed in Cough, Cold and Allergy (Hay Fever) Remedies in Turkey?
- How has the regulatory and operating environment for Cough, Cold and Allergy (Hay Fever) Remedies changed in Turkey?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Cough, Cold and Allergy (Hay Fever) Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Cough, Cold and Allergy (Hay Fever) Remedies in Turkey - Category analysis
KEY DATA FINDINGS
New players and positive brand reputation support growth on the landscape
Medicated confectionery benefits from natural ingredients and new launches
Paediatric cough/cold remedies grow as parents prioritise their children
Herbal alternatives will benefit as consumers reach for natural solutions
Digitalisation creates a more approachable image for brands
Growth for e-commerce is challenged by instant availability at pharmacies
Consumer Health in Turkey - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Cough, Cold and Allergy (Hay Fever) Remedies
- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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