PROSPECTS AND OPPORTUNITIES
Market poised for steady growth amid continuing stockpiling and formula innovations
Retail sales of cough, cold, and allergy (hay fever) remedies are projected to grow in constant value terms (2025 prices) in Lithuania over the forecast period. The country is emerging from a severe 2024–2025 respiratory season, with data provided by the National Public Health Centre (NVSC) indicating a higher baseline of cold and flu awareness, supporting continued household stockpiling of multi-symptom combination products, decongestants, and pharyngeal preparations.
Greater e-commerce adoption will drive sales
Omnichannel pharmacies are well established locally, allowing consumers to bundle nasal sprays, antihistamines, and pharyngeal preparations in a single order for home delivery or collection from a parcel locker. In addition, regulatory guidance is encouraging consumers to purchase only from licensed sites displaying the EU online-pharmacy logo, reinforcing trust in the e-commerce channel.
EU legislation will continue to shape the market
Recent EU regulatory decisions continue to influence the market. Pholcodine cough syrups have been withdrawn across European Union while products containing pseudoephedrine now carry stronger health warnings regarding rare cerebrovascular risks, prompting pharmacists to guide some consumers towards topical alternatives and shorter courses of treatment.
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Overview:
Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cough, Cold and Allergy (Hay Fever) Remedies in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Lithuania?
- Which are the leading brands in Cough, Cold and Allergy (Hay Fever) Remedies in Lithuania?
- How are products distributed in Cough, Cold and Allergy (Hay Fever) Remedies in Lithuania?
- How has the regulatory and operating environment for Cough, Cold and Allergy (Hay Fever) Remedies changed in Lithuania?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Cough, Cold and Allergy (Hay Fever) Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Cough, Cold and Allergy (Hay Fever) Remedies in Lithuania - Category analysis
KEY DATA FINDINGS
Prolonged respiratory season boost sales
GSK leads as Baltijos Bite emerges as most dynamic player
Pharmacies dominate sales while e-commerce sees buoyant growth
Market poised for steady growth amid continuing stockpiling and formula innovations
Greater e-commerce adoption will drive sales
EU legislation will continue to shape the market
Consumer Health in Lithuania - Industry Overview
Consumer health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Cough, Cold and Allergy (Hay Fever) Remedies
- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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