PROSPECTS AND OPPORTUNITIES
Moderate growth predicated for forecast period
Growth will be solid and moderate during the forecast period, with brands stealing share from each other. Any newcomers will need substantial marketing budgets if they want to make a significant impact and attract consumer attention.
Lack of innovation to persist, while decongest sprays gather further ground
Innovation is rare in cough, cold and allergy remedies in Lithuania, and Opexa’s success story is really a side effect of the product’s shift from prescription status to being sold OTC during the review period. Meanwhile, sprays have been and will continue to attract attention within decongestants.
Climate change continues to push up incidence of allergies
Antihistamines/allergy remedies (systemic) is expected to register solid growth over the forecast period, as climate change will continue to lead to a higher incidence of allergies. Summers are becoming longer and warmer, meaning an extended pollen season every year, which will result increased allergies and demand for allergy products.
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Overview:
Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cough, Cold and Allergy (Hay Fever) Remedies in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Lithuania?
- Which are the leading brands in Cough, Cold and Allergy (Hay Fever) Remedies in Lithuania?
- How are products distributed in Cough, Cold and Allergy (Hay Fever) Remedies in Lithuania?
- How has the regulatory and operating environment for Cough, Cold and Allergy (Hay Fever) Remedies changed in Lithuania?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Cough, Cold and Allergy (Hay Fever) Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Cough, Cold and Allergy (Hay Fever) Remedies in Lithuania - Category analysis
KEY DATA FINDINGS
2024 sees little change
Low flu incidence undermines overall demand
Non-drowsy Opexa marches onwards
Moderate growth predicated for forecast period
Lack of innovation to persist, while decongest sprays gather further ground
Climate change continues to push up incidence of allergies
Consumer Health in Lithuania - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Cough, Cold and Allergy (Hay Fever) Remedies
- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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