PROSPECTS AND OPPORTUNITIES
Multiple factors expected to drive growth
Value sales of cough, cold and allergy (hay fever) remedies are expected to rise over the forecast period. The category’s steady growth is set to be supported by a combination of factors, including an ageing population, heightened health awareness, and the persistent prevalence of seasonal and environmental allergens.
At-home solutions gain popularity through tech-enabled diagnostics
Digitalisation is reshaping the cough, cold and allergy (hay fever) remedies category through innovations in both product development and distribution. AI-driven diagnostic tools are enabling faster, more targeted treatment recommendations, allowing consumers to understand their needs better.
Natural and “gentler” products expected to gain popularity
Health and wellness trends are increasingly influencing consumer choices in the category. Shoppers are seeking products with natural ingredients, fewer side effects, and added wellness benefits such as immune support.
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Overview:
Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cough, Cold and Allergy (Hay Fever) Remedies in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in United Kingdom?
- Which are the leading brands in Cough, Cold and Allergy (Hay Fever) Remedies in United Kingdom?
- How are products distributed in Cough, Cold and Allergy (Hay Fever) Remedies in United Kingdom?
- How has the regulatory and operating environment for Cough, Cold and Allergy (Hay Fever) Remedies changed in United Kingdom?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Cough, Cold and Allergy (Hay Fever) Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Cough, Cold and Allergy (Hay Fever) Remedies in the United Kingdom - Category analysis
KEY DATA FINDINGS
Allergy remedies provide category growth
Reckitt Benckiser remains dominant player
Supermarkets closing gap on pharmacies
Multiple factors expected to drive growth
At-home solutions gain popularity through tech-enabled diagnostics
Natural and “gentler” products expected to gain popularity
Consumer Health in the United Kingdom - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Cough, Cold and Allergy (Hay Fever) Remedies
- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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