PROSPECTS AND OPPORTUNITIES
Value sales will remain driven by high prices, with consumption supported by baseline demand
Value sales of cough, cold and allergy (hay fever) remedies will maintain positive growth over the forecast period, stimulated by anticipated price increases as driven by factors such as global supply chain dynamics and inflationary pressures. However, volume growth is expected to remain lower, reflecting the already high maturity of this essential category.
Further innovations in locally-produced brands expected over the forecast period
Locally produced cough, cold and allergy remedies are expected to continue working on improving their quality. For example, as seen with Aversi-Rational Ltd, which is expected to be one such local player investing in such developments.
Efficacy in products will remain a key driver of sales, over natural remedies
Despite the growing health consciousness among Georgian consumers, a prevalent desire for immediate and sustained relief continues to drive consumer choices when it comes to common ailments like coughs, colds, or allergies (hay fever). While there is an increasing appreciation for herbal and natural ingredients, the busy lifestyles of many local consumers mean they are ultimately expected to prioritise the efficacy and rapid action of a product.
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Overview:
Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cough, Cold and Allergy (Hay Fever) Remedies in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Georgia?
- Which are the leading brands in Cough, Cold and Allergy (Hay Fever) Remedies in Georgia?
- How are products distributed in Cough, Cold and Allergy (Hay Fever) Remedies in Georgia?
- How has the regulatory and operating environment for Cough, Cold and Allergy (Hay Fever) Remedies changed in Georgia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Cough, Cold and Allergy (Hay Fever) Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Cough, Cold and Allergy (Hay Fever) Remedies in Georgia - Category analysis
KEY DATA FINDINGS
Price increases boost value growth, while baseline demand supports consumption
Coldrex remains the most popular brand in the category, while Halls benefits from the growth of medicated confectionery
Pharmacies remain the most popular outlets for cough, cold, and allergy (hay fever). remedies
Value sales will remain driven by high prices, with consumption supported by baseline demand
Further innovations in locally-produced brands expected over the forecast period
Efficacy in products will remain a key driver of sales, over natural remedies
Consumer Health in Georgia - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Cough, Cold and Allergy (Hay Fever) Remedies
- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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