PROSPECTS AND OPPORTUNITIES
Innovation and premium positioning to support value growth in cough, cold and allergy remedies
Value sales of cough, cold, and allergy (hay fever) remedies are expected to increase over the forecast period. This positive trajectory will be driven by the growing availability of value-added products.
Premiumisation and multifunctionality are expected to shape innovation
A variety of innovative products are expected to emerge across the forecast period, including nose and mouth sprays, as well as preparations for the throat. Additionally, there is an increasing trend to include caring ingredients, such as soothing oils for skin irritation, in these formulations.
Liberalising sore throat and nasal products could reshape Finland’s OTC retail landscape
Sore throat medicine and nasal congestion products are currently under discussion for potential liberalisation, which would allow them to be sold in grocery retail outlets rather than being limited to pharmacies. This move could significantly increase accessibility for consumers, particularly in rural or less densely populated areas where pharmacy coverage may be limited.
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Overview:
Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cough, Cold and Allergy (Hay Fever) Remedies in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Finland?
- Which are the leading brands in Cough, Cold and Allergy (Hay Fever) Remedies in Finland?
- How are products distributed in Cough, Cold and Allergy (Hay Fever) Remedies in Finland?
- How has the regulatory and operating environment for Cough, Cold and Allergy (Hay Fever) Remedies changed in Finland?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Cough, Cold and Allergy (Hay Fever) Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Cough, Cold and Allergy (Hay Fever) Remedies in Finland - Category analysis
KEY DATA FINDINGS
Rising allergy prevalence drives demand, despite an overall value decline
Cloetta Suomi leads cough, cold and allergy (hay fever) remedies amid dynamic competition
Retail e-commerce expansion and medicated confectionery shift distribution dynamics in cough, cold, and allergy remedies
Innovation and premium positioning to support value growth in cough, cold and allergy remedies
Premiumisation and multifunctionality are expected to shape innovation
Liberalising sore throat and nasal products could reshape Finland’s OTC retail landscape
Consumer Health in Finland - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Cough, Cold and Allergy (Hay Fever) Remedies
- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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