PROSPECTS AND OPPORTUNITIES
Moderate growth predicted for overall category
Value sales of cough, cold and allergy (hay fever) remedies are expected to post moderate growth during the forecast period. Growth will be supported by an increasing demand for easy-to-use, convenient products, as consumers have now largely returned to familiar hectic lifestyles and will be looking for the most convenient methods of dealing with issues such as coughs and colds; these include multifunctional nasal and mouth sprays, among others.
Combination products set to rise fastest
Combination products is set be to the fastest growing product area within cough, cold and allergy (hay fever) remedies during the forecast period, with the segment offering solutions that boast vitamins, mineral and medically active ingredients to alleviate symptoms. These products are seeing demand rise as they are easy to use and, therefore, chime with the increasingly prominent trend towards convenience.
Rapid rises for nasal sprays and pharyngeal preparations
Nasal sprays will see continued rapid rises across the forecast period, with a greater range of OTC products made available, as well as more variety expected within prescription medications. Nasal sprays will increasingly come with multifunctional properties.
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Overview:
Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cough, Cold and Allergy (Hay Fever) Remedies in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Finland?
- Which are the leading brands in Cough, Cold and Allergy (Hay Fever) Remedies in Finland?
- How are products distributed in Cough, Cold and Allergy (Hay Fever) Remedies in Finland?
- How has the regulatory and operating environment for Cough, Cold and Allergy (Hay Fever) Remedies changed in Finland?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Cough, Cold and Allergy (Hay Fever) Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Cough, Cold and Allergy (Hay Fever) Remedies in Finland - Category analysis
KEY DATA FINDINGS
Current value drops in 2024
Allergy care records positive growth, and Cloetta Suomi maintains leadership
Nasal sprays benefits from increased innovation
Moderate growth predicted for overall category
Combination products set to rise fastest
Rapid rises for nasal sprays and pharyngeal preparations
Consumer Health in Finland - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Cough, Cold and Allergy (Hay Fever) Remedies
- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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