PROSPECTS AND OPPORTUNITIES
Further growth expected as cold and flu seasons stabilise and allergy cases rise
Cough, cold and allergy (hay ever) remedies category is expected register positive retail volume and value growth over the forecast period. The category is well established and mature, with limited margins for growth, partly due to rising price-sensitivity among consumers.
Economy products to continue to gain traction, although major brands are set to retain strong support
High price-sensitivity is set to continue to support the demand for economy products, which are mainly supplied by companies in Turkey and India. Local players like Dospharm are also well placed to benefit from this trend, especially as government policy supports local production.
New behaviours to induce alternatives to OTC medications
Behavioural changes brought about by the COVID-19 experience could restrict the demand for certain cough, cold and allergy (hay fever) remedies. Increased health awareness is leading more consumers to try to strengthen their natural immune defences by eating more nutritious food, regularly taking vitamins and dietary supplements, quitting smoking and exercising more, etc.
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Overview:
Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cough, Cold and Allergy (Hay Fever) Remedies in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Kazakhstan?
- Which are the leading brands in Cough, Cold and Allergy (Hay Fever) Remedies in Kazakhstan?
- How are products distributed in Cough, Cold and Allergy (Hay Fever) Remedies in Kazakhstan?
- How has the regulatory and operating environment for Cough, Cold and Allergy (Hay Fever) Remedies changed in Kazakhstan?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Cough, Cold and Allergy (Hay Fever) Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Cough, Cold and Allergy (Hay Fever) Remedies in Kazakhstan - Category analysis
KEY DATA FINDINGS
Full return to pre-pandemic lifestyles supports growth in 2024
‘Convenient’ nasal sprays see further growth in 2024
Market remains highly competitive
Further growth expected as cold and flu seasons stabilise and allergy cases rise
Economy products to continue to gain traction, although major brands are set to retain strong support
New behaviours to induce alternatives to OTC medications
Consumer Health in Kazakhstan - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Cough, Cold and Allergy (Hay Fever) Remedies
- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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