Consumers in Singapore generally trust cough, cold, and allergy remedies for specific symptoms, with major brands effectively communicating the need for these solutions. However, as the desire for holistic health grows, some consumers are shifting towards preventive measures, such as immunity-boosting vitamins, dietary supplements, and nutrient-rich fresh foods.
Haze remains one of the significant environmental and societal challenges facing Singapore, primarily caused by the large-scale burning of forests in Indonesia. This practice, often associated with land clearing for agriculture, results in dense smog, leading to poor air quality.
Consumer awareness of antihistamines and allergy remedies has significantly improved since the COVID-19 pandemic. With more people continuing to work and study from home, exposure to house dust mites has increased, as these allergens accumulate more readily in enclosed environments.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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