Changes to consumer behaviour regarding wearing masks, social distancing, or taking additional health measures to prevent the spreading of diseases are expected to decline over the forecast period. Consequently, demand for cough, cold, and flu remedies is set to remain mostly stagnant.
With allergies becoming more prevalent, often caused by pollution and exacerbated by stress, the need for antihistamines and allergy remedies is set to increase, thereby creating potential for further growth. Products with non-drowsy features that can also be taken at work without impairing people's abilities to focus and function properly will continue to grow in demand.
Medicated confectionery is set to record one of the strongest growth rates over the forecast period. Sales will benefit from the growing variety of flavours and textures/types, including drops or hard sweets.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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