PROSPECTS AND OPPORTUNITIES
Increased competition from natural remedies and VDS products
Over the forecast period, cough and cold products are expected to face increased competition from natural products and vitamins and dietary supplements. As more Danish consumers gravitate towards natural alternatives and adopt a more holistic approach to health, a part of the population is likely to seek out natural products and vitamins and dietary supplements to strengthen their immune systems and treat ailments such as coughs and colds.
Continued growth in allergy remedies due to extended pollen seasons
Allergy remedies are expected to maintain positive growth over the forecast period, driven by an increasing number of consumers experiencing allergy-related conditions. According to the Danish Meteorological Institute, Danish summers are becoming longer and warmer, leading to an extended pollen season each year.
E-commerce growth to intensify as online pharmacies expand
Online pharmacies such as Webapoteket.dk and Med24.
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Overview:
Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cough, Cold and Allergy (Hay Fever) Remedies in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Denmark?
- Which are the leading brands in Cough, Cold and Allergy (Hay Fever) Remedies in Denmark?
- How are products distributed in Cough, Cold and Allergy (Hay Fever) Remedies in Denmark?
- How has the regulatory and operating environment for Cough, Cold and Allergy (Hay Fever) Remedies changed in Denmark?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Cough, Cold and Allergy (Hay Fever) Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Cough, Cold and Allergy (Hay Fever) Remedies in Denmark - Category analysis
KEY DATA FINDINGS
Antihistamines experience strong value growth amidst prolonged allergy season
Stabilisation of cough remedies and decongestants post-pandemic
GSK Consumer Healthcare maintains its leading position, but generics continue to gain ground
Increased competition from natural remedies and VDS products
Continued growth in allergy remedies due to extended pollen seasons
E-commerce growth to intensify as online pharmacies expand
Consumer Health in Denmark - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Cough, Cold and Allergy (Hay Fever) Remedies
- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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