PROSPECTS AND OPPORTUNITIES
Environmental changes should boost demand for antihistamines/allergy remedies
Sales of cough, cold and allergy (hay fever) remedies are expected to see moderate growth over the forecast period in value terms (at constant 2025 prices). Antihistamines/allergy remedies is expected to remain one of the more dynamic categories as the share of consumers with allergy related conditions increases.
Herbal/traditional products and a preventative approach to health set to inform demand
As a growing section of consumers seek out more natural and safe solutions it is expected that natural or herbal/traditional remedies will see positive growth. Products containing ingredients such as honey, elderberry, eucalyptus, and herbal extracts are likely to see increased demand, with these perceived to be safer than standard OTC treatments.
E-commerce still full of potential
Online pharmacies such as webapoteket.dk and med24.
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Overview:
Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cough, Cold and Allergy (Hay Fever) Remedies in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Denmark?
- Which are the leading brands in Cough, Cold and Allergy (Hay Fever) Remedies in Denmark?
- How are products distributed in Cough, Cold and Allergy (Hay Fever) Remedies in Denmark?
- How has the regulatory and operating environment for Cough, Cold and Allergy (Hay Fever) Remedies changed in Denmark?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Cough, Cold and Allergy (Hay Fever) Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Cough, Cold and Allergy (Hay Fever) Remedies in Denmark - Category analysis
KEY DATA FINDINGS
Rise in allergies boosts demand while nasal sprays gain favour
Little change in the competitive landscape as consumers turn to tried and tested brands
E-commerce continues to gain share at the expense of traditional pharmacies
Environmental changes should boost demand for antihistamines/allergy remedies
Herbal/traditional products and a preventative approach to health set to inform demand
E-commerce still full of potential
Consumer Health in Denmark - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Cough, Cold and Allergy (Hay Fever) Remedies
- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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