PROSPECTS AND OPPORTUNITIES
Environmental factors will boost demand for allergy relief over the forecast period
Current value sales of cough, cold and allergy (hay fever) remedies are projected to grow moderately over the forecast period, boosted by rising climate-related allergies and increasing consumer awareness about health. Ongoing developments in dual-action and long-lasting products will encourage repeat purchases.
Technology will boost awareness and adherence
The rollout of smart packaging and QR-code-enabled instructions is set to significantly boost patient awareness and adherence in the coming years. These innovations offer consumers easy access to usage guidelines, safety information, and personalised support at the point of use.
Natural claims will become increasingly commonplace
There is a growing demand among local consumers for natural, sugar-free, and preservative-free products, prompting major brands to reformulate their offerings. Sustainability concerns are also impacting packaging decisions, with brands increasingly utilising recyclable materials and implementing carbon-neutral shipping practices.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cough, Cold and Allergy (Hay Fever) Remedies in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Ireland?
- Which are the leading brands in Cough, Cold and Allergy (Hay Fever) Remedies in Ireland?
- How are products distributed in Cough, Cold and Allergy (Hay Fever) Remedies in Ireland?
- How has the regulatory and operating environment for Cough, Cold and Allergy (Hay Fever) Remedies changed in Ireland?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Cough, Cold and Allergy (Hay Fever) Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Cough, Cold and Allergy (Hay Fever) Remedies in Ireland - Category analysis
KEY DATA FINDINGS
Allergy awareness boosts category growth in 2025
Consumer loyalty maintains Reckitt Benckiser's leading position
E-commerce sees dynamic growth as consumers choose convenience and value for money
Environmental factors will boost demand for allergy relief over the forecast period
Technology will boost awareness and adherence
Natural claims will become increasingly commonplace
Consumer Health in Ireland - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Cough, Cold and Allergy (Hay Fever) Remedies
- Antihistamines/Allergy Remedies (Systemic)
-
- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
-
- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!