PROSPECTS AND OPPORTUNITIES
Price increases and brand loyalty are set to sustain growth in cough, cold and allergy (hay fever) remedies
Value sales of cough, cold and allergy (hay fever) remedies are expected to increase overall during the forecast period. Although volume growth will largely depend on weather conditions and corresponding surges or declines in illness, value sales are projected to rise regardless of fluctuations in demand.
Digital integration in marketing is set to grow, but a broader technological impact remains limited
Beyond marketing activities—which are increasingly embracing digital channels—there is limited potential for broader digital and technological advancements to significantly influence the performance of cough, cold and allergy (hay fever) remedies in Greece over the forecast period.
Herbal alternatives are set to gain ground as health and wellness trends shape consumer preferences
Health and wellness trends will increasingly influencing the performance of cough, cold and allergy (hay fever) remedies over the forecast period, with herbal alternatives forecast to gain share over the coming years. Younger generations in Greece tend to be more cautious in their use of medication, showing a growing preference for milder, herbal options to treat minor symptoms.
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Overview:
Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cough, Cold and Allergy (Hay Fever) Remedies in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Greece?
- Which are the leading brands in Cough, Cold and Allergy (Hay Fever) Remedies in Greece?
- How are products distributed in Cough, Cold and Allergy (Hay Fever) Remedies in Greece?
- How has the regulatory and operating environment for Cough, Cold and Allergy (Hay Fever) Remedies changed in Greece?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Cough, Cold and Allergy (Hay Fever) Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Cough, Cold and Allergy (Hay Fever) Remedies in Greece - Category analysis
KEY DATA FINDINGS
Value sales of cough, cold and allergy (hay fever) are driven by environmental factors
Haleon Hellas SA leads cough, cold and allergy (hay fever) remedies despite a slight decline in share
Pharmacies lead distribution for cough, cold and allergy (hayfever) remedies in 2025, while retail e-commerce shows dynamic growth
Price increases and brand loyalty are set to sustain growth in cough, cold and allergy (hay fever) remedies
Digital integration in marketing is set to grow, but a broader technological impact remains limited
Herbal alternatives are set to gain ground as health and wellness trends shape consumer preferences
Consumer Health in Greece - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Cough, Cold and Allergy (Hay Fever) Remedies
- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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