PROSPECTS AND OPPORTUNITIES
Local products have a strong outlook as consumers appreciate affordable goods
Local brands have seen a rise within cough, cold and allergy remedies, with this trend set to continue across the forecast period. These brands have lower price points compared to their foreign competitors, who are typically the category leaders.
Economic context favours the growth of natural products without active components
The challenging economic context has slowed down growth in many areas of consumer health, with some consumers reaching for cheaper varieties, often without active compounds. For example, Pharyngeal Preparations is perceived as an effective product to treat throat and cough discomfort.
Greater consumer education to drive growth across the forecast period
Enhancing consumer product education and knowledge will allow consumers to understand how to best manage different symptoms. For example, the relaunch of the anti-flu brand Comtrex (Laboratorios Portugal SA) stands out, with the player having carried out campaigns to inform consumers about the dengue pandemic.
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Overview:
Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cough, Cold and Allergy (Hay Fever) Remedies in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Peru?
- Which are the leading brands in Cough, Cold and Allergy (Hay Fever) Remedies in Peru?
- How are products distributed in Cough, Cold and Allergy (Hay Fever) Remedies in Peru?
- How has the regulatory and operating environment for Cough, Cold and Allergy (Hay Fever) Remedies changed in Peru?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Cough, Cold and Allergy (Hay Fever) Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Cough, Cold and Allergy (Hay Fever) Remedies in Peru - Category analysis
KEY DATA FINDINGS
Warmer temperatures negatively impact sales of cough and cold remedies
Prescription products gain ground as consumers choose stronger Rx solutions
Local products have a strong outlook as consumers appreciate affordable goods
Economic context favours the growth of natural products without active components
Greater consumer education to drive growth across the forecast period
Consumer Health in Peru - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Cough, Cold and Allergy (Hay Fever) Remedies
- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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