PROSPECTS AND OPPORTUNITIES
A rise in allergies is expected to boost performance across the forecast period
Over the forecast period, cough, cold and allergy (hay fever) remedies in Belgium is set to record positive value growth, however, volume growth will remain stable, reflecting its mature nature and recurring seasonal patterns. Despite regular flu activity, no significant increase in overall volume demand is anticipated.
Diagnostics and environmental awareness is set to drive innovation in allergy care
Innovation in the in cough, cold and allergy (hay fever) remedies is increasingly focused on diagnostics and awareness, particularly within the allergy segment. As climate change and nitrogen pollution continue to aggravate pollen-related conditions, both the healthcare sector and manufacturers are adapting to better monitor, diagnose, and manage allergic reactions.
A shift towards natural options is expected to benefit non-pharma retail expansion
The growing consumer preference for natural and plant-based remedies is set to reshaping distribution dynamics in the cough, cold and allergy (hay fever) remedies over the forecast period. This shift is expected to drive further growth in non-pharmaceutical retail channels, enabling them to gradually increase their share in the category.
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Overview:
Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cough, Cold and Allergy (Hay Fever) Remedies in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Belgium?
- Which are the leading brands in Cough, Cold and Allergy (Hay Fever) Remedies in Belgium?
- How are products distributed in Cough, Cold and Allergy (Hay Fever) Remedies in Belgium?
- How has the regulatory and operating environment for Cough, Cold and Allergy (Hay Fever) Remedies changed in Belgium?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Cough, Cold and Allergy (Hay Fever) Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Cough, Cold and Allergy (Hay Fever) Remedies in Belgium - Category analysis
KEY DATA FINDINGS
Climate and consumer shifts impact volume growth for cough, cold and allergy (hay fever) remedies
Opella Healthcare Belgium retains its lead, while natural and plant-based alternatives gain ground
Pharmacies remain the core distribution channel while health and personal care stores gain ground
A rise in allergies is expected to boost performance across the forecast period
Diagnostics and environmental awareness is set to drive innovation in allergy care
A shift towards natural options is expected to benefit non-pharma retail expansion
Consumer Health in Belgium - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Cough, Cold and Allergy (Hay Fever) Remedies
- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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