PROSPECTS AND OPPORTUNITIES
Increased focus on preventative health should benefit sales
Cough, cold and allergy (hay fever) remedies is expected to see continued retail current value growth over the forecast period in New Zealand, as consumers take a more proactive approach to their personal health. They recognise that cough, cold and allergy (hay fever) remedies can contribute to overall wellbeing, and hence will be more likely to use these products at the first signs of illness to prevent more severe symptoms.
Uncertainty around impact of pseudoephedrine regulatory changes
As mentioned, the New Zealand government has relaxed restrictions on the sale and supply of cold and flu treatments containing pseudoephedrine in 2024. However, the impact of this change on sales of cough, cold and allergy remedies remains uncertain.
Sticky consumer preferences provide challenge for retail e-commerce growth
As is the case with many other OTC categories in New Zealand, consumers have been slow to adopt retail e-commerce as a channel to purchase cough, cold and allergy remedies. Hence, the vast majority of New Zealanders are still likely to purchase these products via physical stores by the end of the forecast period, with only gradual growth expected for retail e-commerce.
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Overview:
Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cough, Cold and Allergy (Hay Fever) Remedies in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in New Zealand?
- Which are the leading brands in Cough, Cold and Allergy (Hay Fever) Remedies in New Zealand?
- How are products distributed in Cough, Cold and Allergy (Hay Fever) Remedies in New Zealand?
- How has the regulatory and operating environment for Cough, Cold and Allergy (Hay Fever) Remedies changed in New Zealand?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Cough, Cold and Allergy (Hay Fever) Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Cough, Cold and Allergy (Hay Fever) Remedies in New Zealand - Category analysis
KEY DATA FINDINGS
Cold and flu incidence rates are up, driving growth in demand
Pseudoephedrine back on shelves in New Zealand
Multinational players continue to dominate cough, cold and allergy remedies
Increased focus on preventative health should benefit sales
Uncertainty around impact of pseudoephedrine regulatory changes
Sticky consumer preferences provide challenge for retail e-commerce growth
Consumer Health in New Zealand - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Cough, Cold and Allergy (Hay Fever) Remedies
- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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