PROSPECTS AND OPPORTUNITIES
Rising awareness of respiratory illnesses to boost sales
Retail value sales of cough, cold and allergy (hay fever) remedies are expected to continue growing, driven by a higher awareness of respiratory illnesses. The increase in pollution and average temperatures caused by climate events is expected to continue in the forecast period, increasing the range of allergic components in the air and affecting consumers’ health.
Developments in anti-allergy remedies
In 2025, Hertz launched Zalerv, marking its entry in the anti-allergy category. Focused on respiratory, dermatological and low grade food allergies, the remedy controls the symptoms for up to 24 hours.
Promising outlook for generic products
The Brazilian generic drugs market is expected to continue growing in the forecast period, as more than a thousand remedy patents will expire over the next 5 years. Major companies such as Aché Laboratórios Farmacêuticos SA have announced heavy investments to expand its manufacturing capability.
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Overview:
Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cough, Cold and Allergy (Hay Fever) Remedies in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Brazil?
- Which are the leading brands in Cough, Cold and Allergy (Hay Fever) Remedies in Brazil?
- How are products distributed in Cough, Cold and Allergy (Hay Fever) Remedies in Brazil?
- How has the regulatory and operating environment for Cough, Cold and Allergy (Hay Fever) Remedies changed in Brazil?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Cough, Cold and Allergy (Hay Fever) Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Cough, Cold and Allergy (Hay Fever) Remedies in Brazil - Category analysis
KEY DATA FINDINGS
Modest growth is fuelled by the self-medication trend
Hypera SA extends its lead with paediatric formulas
Heavier investment in the pharmacy channel
Rising awareness of respiratory illnesses to boost sales
Developments in anti-allergy remedies
Promising outlook for generic products
Consumer Health in Brazil - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Cough, Cold and Allergy (Hay Fever) Remedies
- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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