PROSPECTS AND OPPORTUNITIES
Changes in demographics set to continue impacting growth potential
Cough, cold and allergy (hay fever) remedies is set to maintain solid retail current value growth in Brazil in the forecast period. The impact of climatic variations in the country, such as milder winters and hotter summers, should continue to affect the demand for OTC products such as these.
Pilot project for digital leaflets, and further changes in packaging likely
In July 2024, the Collegiate Board of the National Health Surveillance Agency (Anvisa) approved a pilot project for implementing digital leaflets for medicines in Brazil. The idea is to include a two-dimensional bar code (QR code) on the packaging of specific medicines for quick scanning.
Generic medicines set to see increasing competition
As the only individual player holding a double-digit retail value share in cough, cold and allergy (hay fever) remedies in Brazil in 2024, Hypera SA is expected to maintain its lead in the forecast period. However, the sale of generic medicines in Brazil continues to grow even 25 years after the implementation of the Generic Medicines Law.
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Overview:
Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cough, Cold and Allergy (Hay Fever) Remedies in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Brazil?
- Which are the leading brands in Cough, Cold and Allergy (Hay Fever) Remedies in Brazil?
- How are products distributed in Cough, Cold and Allergy (Hay Fever) Remedies in Brazil?
- How has the regulatory and operating environment for Cough, Cold and Allergy (Hay Fever) Remedies changed in Brazil?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Cough, Cold and Allergy (Hay Fever) Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Cough, Cold and Allergy (Hay Fever) Remedies in Brazil - Category analysis
KEY DATA FINDINGS
Solid growth, especially for antihistamines, due to changing climate
Players offering products to address allergies perform well
Foodservice apps also now deliver products from pharmacies
Changes in demographics set to continue impacting growth potential
Pilot project for digital leaflets, and further changes in packaging likely
Generic medicines set to see increasing competition
Consumer Health in Brazil - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Cough, Cold and Allergy (Hay Fever) Remedies
- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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