PROSPECTS AND OPPORTUNITIES
Efficacy, ingredients and self-medication to shape consumer choices
Cough, cold and allergy (hay fever) remedies in Germany is expected to experience moderate-to-slight retail value (constant 2025 prices) growth over the forecast period. Sales are set to be driven by the popularity of high-priced products with a maximum blend of ingredients, OTC drugs with high efficacy and growing awareness of self-medication.
Increasing demand expected for allergy remedies
As in 2025, antihistamines/allergy remedies (systemic) is expected to see the highest retail value sales growth over the forecast period. Climate change is leading to a higher incidence of allergies.
Emphasis on sugar-free formulas in medicated confectionery
It is projected that medicated confectionery will remain the leading category in terms of retail value sales, recording the second-fastest (after antihistamines/allergy remedies (systemic)) retail value CAGR over the forecast period. These products benefit from greater availability, enjoying a presence in a greater number of sales channels, such as supermarkets, discounters, convenience stores and kiosks.
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Overview:
Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cough, Cold and Allergy (Hay Fever) Remedies in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Germany?
- Which are the leading brands in Cough, Cold and Allergy (Hay Fever) Remedies in Germany?
- How are products distributed in Cough, Cold and Allergy (Hay Fever) Remedies in Germany?
- How has the regulatory and operating environment for Cough, Cold and Allergy (Hay Fever) Remedies changed in Germany?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Cough, Cold and Allergy (Hay Fever) Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Cough, Cold and Allergy (Hay Fever) Remedies in Germany - Category analysis
KEY DATA FINDINGS
Climatic conditions play a strong role in stimulating the demand for cough, cold and allergy (hay fever) remedies in Germany
Procter & Gamble leads but local players remain strong
Health specialists retain the trust of local consumers as omnichannel retailing develops
Efficacy, ingredients and self-medication to shape consumer choices
Increasing demand expected for allergy remedies
Emphasis on sugar-free formulas in medicated confectionery
Consumer Health in Germany - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Cough, Cold and Allergy (Hay Fever) Remedies
- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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