PROSPECTS AND OPPORTUNITIES
Urbanisation and air quality challenges will sustain demand for cough, cold and allergy (hay fever) remedies
India continues to rank among the countries with the highest exposure to air pollution globally, where a large share of the population regularly breathes levels of PM2.5 and other pollutants well above WHO guidelines.
Safety and regulation will drive reformulation, transparency, and market leadership in the cough syrup category
Over the forecast period, safety concerns and regulatory action are set to reshape India’s cough and cold remedies category, with an increased focus on cleaner formulations and clearer ingredient communication. In 2025, several oral cough syrups in India were flagged as substandard and contaminated by the World Health Organisation and national regulators.
Lower GST on pharmaceutical products to expand access and shift price sensitivity
India’s major goods and services tax (GST) reforms in 2025 reduced the tax on most finished pharmaceutical products, including cough syrups and other OTC remedies. Rates dropped from 12% to 5% under the new “GST 2.
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Overview:
Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cough, Cold and Allergy (Hay Fever) Remedies in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in India?
- Which are the leading brands in Cough, Cold and Allergy (Hay Fever) Remedies in India?
- How are products distributed in Cough, Cold and Allergy (Hay Fever) Remedies in India?
- How has the regulatory and operating environment for Cough, Cold and Allergy (Hay Fever) Remedies changed in India?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Cough, Cold and Allergy (Hay Fever) Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Cough, Cold and Allergy (Hay Fever) Remedies in India - Category analysis
KEY DATA FINDINGS
Unseasonal rains and weather volatility prolongs demand for some cough, cold and allergy remedies
Competition intensifies through occasion and intensity segmentation
Distribution is shaped by format specialisation and time-of-day
Urbanisation and air quality challenges will sustain demand for cough, cold and allergy (hay fever) remedies
Safety and regulation will drive reformulation, transparency, and market leadership in the cough syrup category
Lower GST on pharmaceutical products to expand access and shift price sensitivity
Consumer Health in India - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Cough, Cold and Allergy (Hay Fever) Remedies
- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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