PROSPECTS AND OPPORTUNITIES
Increased consumer focus on preventive health to drive growth
Cough, cold and allergy (hay fever) remedies in India is expected to maintain solid but slowing retail current value growth rates throughout the forecast period. A key factor driving growth will be the growing consumer focus on preventive health.
Quality issues in cough remedies expected to impact consumer confidence
In recent years, several batches of cough syrups manufactured in India have failed quality tests, raising significant concerns about product safety. According to reports from government regulatory bodies, over 100 samples of cough syrups failed quality tests, with some products linked to harmful substances such as diethylene glycol and ethylene glycol, which can have severe health implications.
New formats and formulations to sustain growth
New formats and innovative formulations are expected to sustain the growth of cough, cold and allergy (hay fever) remedies in India in the forecast period. Inhalant capsules, such as Tata 1mg Cold Relief Inhalant Capsule, are gaining popularity as an alternative to traditional syrups.
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Overview:
Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cough, Cold and Allergy (Hay Fever) Remedies in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in India?
- Which are the leading brands in Cough, Cold and Allergy (Hay Fever) Remedies in India?
- How are products distributed in Cough, Cold and Allergy (Hay Fever) Remedies in India?
- How has the regulatory and operating environment for Cough, Cold and Allergy (Hay Fever) Remedies changed in India?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Cough, Cold and Allergy (Hay Fever) Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Cough, Cold and Allergy (Hay Fever) Remedies in India - Category analysis
KEY DATA FINDINGS
Moderate growth for cough, cold and allergy (hay fever) remedies, fuelled by preference for herbal/traditional products
Pollution and adverse climate conditions drive growth for decongestants
Vicks continues to lead cough, cold and allergy (hay fever) remedies in 2024
Increased consumer focus on preventive health to drive growth
Quality issues in cough remedies expected to impact consumer confidence
New formats and formulations to sustain growth
Consumer Health in India - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Cough, Cold and Allergy (Hay Fever) Remedies
- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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