PROSPECTS AND OPPORTUNITIES
Greater stabilisation is expected, yet growth opportunities remain for combination and paediatric remedies
Over the forecast period, the cough, cold, and allergy (hay fever) remedies market in Romania is expected to stabilise, following several years of sharp pandemic-induced fluctuations. However, while demand is expected to moderate, there remains ample opportunity for expansion, particularly within the area of combination remedies.
Urban pollution likely to lead to increased demand
Projections indicate that respiratory problems will become more prevalent in the future, further fuelling the need for these remedies. Busy and stressful lifestyles can weaken the immune system, making individuals more susceptible to allergies.
Challenges will persist for local players
Local players in the market will face several challenges. Rising inflation, economic uncertainty, and logistical issues - including supply chain disruptions and increased raw material costs - are expected to continue impacting the market into 2025 and beyond.
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Overview:
Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cough, Cold and Allergy (Hay Fever) Remedies in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Romania?
- Which are the leading brands in Cough, Cold and Allergy (Hay Fever) Remedies in Romania?
- How are products distributed in Cough, Cold and Allergy (Hay Fever) Remedies in Romania?
- How has the regulatory and operating environment for Cough, Cold and Allergy (Hay Fever) Remedies changed in Romania?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Cough, Cold and Allergy (Hay Fever) Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Cough, Cold and Allergy (Hay Fever) Remedies in Romania - Category analysis
KEY DATA FINDINGS
Steady growth in 2024
Combination remedies grow in appeal
International players hold sway
Greater stabilisation is expected, yet growth opportunities remain for combination and paediatric remedies
Urban pollution likely to lead to increased demand
Challenges will persist for local players
Consumer Health in Romania - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Cough, Cold and Allergy (Hay Fever) Remedies
- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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