PROSPECTS AND OPPORTUNITIES
Greater stabilisation expected
After several years of strong expansion, the Romanian market for cough, cold and allergy (hay fever) remedies is expected to stabilise. Nevertheless, sales will continue to grow in constant value terms (at 2025 prices), with combination products and paediatric cough/cold remedies forecast to deliver above-average performances.
Manufacturers will embrace innovation
Technological advancements will increasingly shape the category, with manufacturers investing in eco-friendly, more efficient remedies and innovative product formats. At the same time, brand owners are expected to expand their use of mobile apps to help consumers choose the most appropriate products and access health advice.
Persistent health challenges will maintain high demand
Respiratory issues are expected to become increasingly common over the forecast period, driven by factors such as pollution, sedentary lifestyles, and the fact that a significant proportion of Romanians work in sectors like construction and mining - where occupational exposure increases the risk of respiratory problems. Allergies, in particular, have been rising in incidence and are projected to affect an even larger proportion of the population.
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Overview:
Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cough, Cold and Allergy (Hay Fever) Remedies in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Romania?
- Which are the leading brands in Cough, Cold and Allergy (Hay Fever) Remedies in Romania?
- How are products distributed in Cough, Cold and Allergy (Hay Fever) Remedies in Romania?
- How has the regulatory and operating environment for Cough, Cold and Allergy (Hay Fever) Remedies changed in Romania?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Cough, Cold and Allergy (Hay Fever) Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Cough, Cold and Allergy (Hay Fever) Remedies in Romania - Category analysis
KEY DATA FINDINGS
Rising incidence of respiratory conditions fuels demand
GSK holds onto its crown
Pharmacies dominate sales
Greater stabilisation expected
Manufacturers will embrace innovation
Persistent health challenges will maintain high demand
Consumer Health in Romania - Industry Overview
Consumer health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Cough, Cold and Allergy (Hay Fever) Remedies
- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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