PROSPECTS AND OPPORTUNITIES
Further growth forecast thanks to preventative self-care trend
The cough, cold, and allergy remedies category in Mexico is expected to experience strong and sustained value sales growth during the forecast period, driven by multiple factors specific to the country. First, Mexico’s varied climate conditions and the prevalence of respiratory illnesses during the autumn and winter seasons create recurring demand spikes for these products.
Tailored products shape development
The cough, cold and allergy remedies category in Mexico remains highly competitive, driving brands to innovate and offer greater convenience to consumers. For instance, advanced delivery technologies are increasingly used in products such as nasal sprays and inhalers to improve efficacy and ease of use.
Herbal remedies gain popularity in Mexico
Mexican consumers continue to prioritise combined medication formulations that deliver fast and effective symptom relief. At the same time, interest in natural health and wellness is noticeably increasing, driving growth in OTC products made with natural and organic ingredients.
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Overview:
Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cough, Cold and Allergy (Hay Fever) Remedies in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Mexico?
- Which are the leading brands in Cough, Cold and Allergy (Hay Fever) Remedies in Mexico?
- How are products distributed in Cough, Cold and Allergy (Hay Fever) Remedies in Mexico?
- How has the regulatory and operating environment for Cough, Cold and Allergy (Hay Fever) Remedies changed in Mexico?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Cough, Cold and Allergy (Hay Fever) Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Cough, Cold and Allergy (Hay Fever) Remedies in Mexico - Category analysis
KEY DATA FINDINGS
Cough outbreak fuels double-digit growth in 2025
Mondelez leads while Bayer benefits from longstanding trust
Mexico’s pharmacy giants drive accessibility and affordability
Further growth forecast thanks to preventative self-care trend
Tailored products shape development
Herbal remedies gain popularity in Mexico
Consumer Health in Mexico - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Cough, Cold and Allergy (Hay Fever) Remedies
- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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