PROSPECTS AND OPPORTUNITIES
Focus on self-medication set to fuel healthy growth over the forecast period
Sales of cough, cold and allergy (hay fever) remedies are expected to rise over the forecast period overall, as flu and allergy seasons become less predictable in terms of their duration due to the impact of climate change. Furthermore, both cold and allergies have a high incidence of annual sufferers seeking OTC solutions, which will contribute to the continued growth of the category over the forecast period.
Digital tools helping consumers to track symptoms and improve outcomes
Given the high incidence of allergies in the country and the proactive approach to digital healthcare by the Australian Government, the adoption of digital health approaches has been rapid. Following the 2020 Commonwealth Inquiry in Allergy and Anaphylaxis, the Australasian Society of Clinical Immunology and Allergy (ASCIA), and the patient advocacy foundation Allergy and Anaphylaxis Australia (A&AA) formed the National Allergy Council.
Players focusing on new packaging recycling initiatives
In a major step forward for packaging sustainability, Chemist Warehouse and Pharmacycle, in partnership with Codral, expanded Australia’s largest blister pack recycling initiative nationwide in November 2024. Following a successful pilot across 100 Chemist Warehouse locations in Victoria in 2023, the programme now enables Australians to return empty blister packs at dedicated Pharmacycle recycling bins in every Chemist Warehouse and My Chemist store across the country.
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Overview:
Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cough, Cold and Allergy (Hay Fever) Remedies in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Australia?
- Which are the leading brands in Cough, Cold and Allergy (Hay Fever) Remedies in Australia?
- How are products distributed in Cough, Cold and Allergy (Hay Fever) Remedies in Australia?
- How has the regulatory and operating environment for Cough, Cold and Allergy (Hay Fever) Remedies changed in Australia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Cough, Cold and Allergy (Hay Fever) Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Cough, Cold and Allergy (Hay Fever) Remedies in Australia - Category analysis
KEY DATA FINDINGS
Extended flu and allergy seasons boost demand
Allergic rhinitis (hay fever) remains highly prevalent in Australia
Johnson & Johnson leads but faces mounting competition
Focus on self-medication set to fuel healthy growth over the forecast period
Digital tools helping consumers to track symptoms and improve outcomes
Players focusing on new packaging recycling initiatives
Consumer Health in Australia - Industry Overview
Consumer health in 2025: The big picture
2025 Key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Cough, Cold and Allergy (Hay Fever) Remedies
- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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