PROSPECTS AND OPPORTUNITIES
Market growth set to slow as it reaches maturity
As cough, cold, and allergy (hay fever) remedies continues to mature, overall sales growth is expected to slow. The shrinking consumer base due to demographic reasons and the saturated nature of this category does not leave much scope for organic growth.
Local brands likely to expand presence
Local Latvian brands have a strong opportunity to expand their presence by continuing to highlight the natural origins and effectiveness of their products. Latvia has a strong tradition of folk remedies and traditional treatments, such as hot herbal teas, foot baths, and rest, in cases of the common cold or illnesses when symptoms are not too severe.
Rising consumer interest in combination products
Latvian consumers are likely to have a growing interest in combination products that address multiple symptoms simultaneously. Brands like Maxigrip and Gripex offer convenient, all-in-one solutions that are becoming staples in many households during the cold and allergy seasons.
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Overview:
Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cough, Cold and Allergy (Hay Fever) Remedies in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Latvia?
- Which are the leading brands in Cough, Cold and Allergy (Hay Fever) Remedies in Latvia?
- How are products distributed in Cough, Cold and Allergy (Hay Fever) Remedies in Latvia?
- How has the regulatory and operating environment for Cough, Cold and Allergy (Hay Fever) Remedies changed in Latvia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Cough, Cold and Allergy (Hay Fever) Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Cough, Cold and Allergy (Hay Fever) Remedies in Latvia - Category analysis
KEY DATA FINDINGS
Rebound in sales as demand patterns normalise
Growing preference for natural remedies
Fragmented landscape where local players are gaining traction
Market growth set to slow as it reaches maturity
Local brands likely to expand presence
Rising consumer interest in combination products
Consumer Health in Latvia - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Cough, Cold and Allergy (Hay Fever) Remedies
- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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