PROSPECTS AND OPPORTUNITIES
Ageing population drives growth for digestive remedies
The average age of the Polish population continues to increase, and the number of Danes aged 65 and older will to continue to grow over the forecast period. This will benefit digestive remedies, as older consumers tend to experience digestive discomfort on a more regular basis.
Proton pump inhibitors register higher volume growth than H2 blockers
Proton pump inhibitors will gradually erase value share of H2 blockers over the forecast period, and H2 blockers will register lower volume growth. The advantage of proton pump inhibitors over H2 blockers is due to longer duration of effect and more complete inhibition of acid secretion.
Broad accessibility crucial for growth
One crucial factor which will bolster the success of the top digestive remedies brands over the forecast period will be their extensive reach across varied distribution channels. In addition to pharmacy chains, these in-demand products have found their way onto the shelves of discount retailers, convenience stores, and even petrol stations.
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Overview:
Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Digestive Remedies in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Digestive Remedies in Poland?
- Which are the leading brands in Digestive Remedies in Poland?
- How are products distributed in Digestive Remedies in Poland?
- How has the regulatory and operating environment for Digestive Remedies changed in Poland?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Digestive Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Digestive Remedies in Poland - Category analysis
KEY DATA FINDINGS
Volume decline across most products
Increasing competition from dietary supplements
Digestive remedies remain consolidated
Ageing population drives growth for digestive remedies
Proton pump inhibitors register higher volume growth than H2 blockers
Broad accessibility crucial for growth
Consumer Health in Poland - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Digestive Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
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- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Digestive Remedies research and analysis database.
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