PROSPECTS AND OPPORTUNITIES
Growth set to be backed by lifestyle habits and an ageing population
Demand for digestive remedies is increasingly driven by everyday lifestyle factors such as stress, irregular eating, and the rising visibility of conditions like IBS and other gut-related issues. More consumers are seeking to manage chronic, low-grade symptoms, and this is opening up opportunities for brands to position their products as part of everyday wellness and digestive care routines, and not just quick fix products.
Premium wellness category
Polish consumers are becoming more educated about the importance of gut health, while trends related to wellness, emotional balance, and longevity are also starting to influence purchasing decisions in the digestive remedies category. As disposable incomes grow, more people are expected to be open to spending on higher-quality, specialised products.
Increased health awareness set to have a mixed impact on sales
The digestive remedies category is projected to see strong growth over the forecast period in value terms (at constant 2025 prices). This growth is likely to be supported by both recurring needs (such as acid reflux, bloating, and indigestion), along with new demand drivers like the impact from the rise of GLP-1 treatments and the growing focus on premium, long-term wellness routines.
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Overview:
Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Digestive Remedies in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Digestive Remedies in Poland?
- Which are the leading brands in Digestive Remedies in Poland?
- How are products distributed in Digestive Remedies in Poland?
- How has the regulatory and operating environment for Digestive Remedies changed in Poland?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Digestive Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Digestive Remedies in Poland - Category analysis
KEY DATA FINDINGS
Steady growth supported by reflux and bloating remedies
Pharmacies key to distribution while the competitive landscape sees little change
Early digestive issues linked to use of GLP-1s
Growth set to be backed by lifestyle habits and an ageing population
Premium wellness category
Increased health awareness set to have a mixed impact on sales
Consumer Health in Poland - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Digestive Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
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- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Digestive Remedies research and analysis database.
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