PROSPECTS AND OPPORTUNITIES
Self-medication trend and lifestyle factors will continue to buoy sales
Maturity and the unfavourable demographic situation in Croatia will restrict the further development of digestive remedies over the forecast period. Nonetheless, most categories are still expected to expand consistently in volume and current value terms thanks to the increasing willingness of consumers to self-medicate for minor ailments.
Adoption of healthier dietary habits may temper growth prospects
Beyond population decline, the preventive health trend is likely to constrain growth potential for digestive remedies over the forecast period. Rising awareness of how important good gut health is for overall physical and mental wellbeing means many Croatians are becoming inclined to try to improve digestive function by adopting healthier eating habits and taking regular exercise.
Penetration of herbal/traditional products expected to rise further
Herbal/traditional varieties are expected to continue gaining ground in digestive remedies over the forecast period. Such products have a particularly strong appeal in this category due to fears that active pharmaceutical ingredients in standard alternatives can disrupt the gut microbiome and thereby weaken the body’s immune response.
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Overview:
Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Digestive Remedies in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Digestive Remedies in Croatia?
- Which are the leading brands in Digestive Remedies in Croatia?
- How are products distributed in Digestive Remedies in Croatia?
- How has the regulatory and operating environment for Digestive Remedies changed in Croatia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Digestive Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Digestive Remedies in Croatia - Category analysis
KEY DATA FINDINGS
Rising incidence of digestive complaints supports stable demand
Pliva Hrvatska doo continues to lead digestive remedies
Pharmacies remains the dominant distribution channel
Self-medication trend and lifestyle factors will continue to buoy sales
Adoption of healthier dietary habits may temper growth prospects
Penetration of herbal/traditional products expected to rise further
Consumer Health in Croatia - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Digestive Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
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- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Digestive Remedies research and analysis database.
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