PROSPECTS AND OPPORTUNITIES
Overall demand for digestive remedies set to remain stable
Digestive remedies is anticipated to perform well throughout the forecast period, with robust growth in volume and current sales projected for most categories. Overall demand should remain fairly stable as the incidence and frequency of gastrointestinal complaints like heartburn, diarrhoea and constipation among consumers in North Macedonia continue to rise due to unhealthy eating habits and busier yet more sedentary lifestyles.
Antacids and digestive enzymes projected to post strongest growth in volume sales
Antacids is expected to be the best performer within digestive remedies in volume growth terms over the forecast period, followed by digestive enzymes. Both will continue to profit from the fact that indigestion and heartburn are not only among the digestive complaints that Macedonians are most likely to be afflicted by, but also those they are most confident about self-medicating for with OTC products.
Laxatives set to lose out as more consumers opt for alternative natural solutions
Laxatives looks set to lag well behind all other digestive remedies categories in terms of volume sales growth over the forecast period. Demand will continue to be subdued by the increasing tendency of Macedonians to favour natural solutions for preventing and relieving constipation, such as eating more high-fibre foods, taking probiotic supplements and regularly exercising.
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Overview:
Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Digestive Remedies in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Digestive Remedies in North Macedonia?
- Which are the leading brands in Digestive Remedies in North Macedonia?
- How are products distributed in Digestive Remedies in North Macedonia?
- How has the regulatory and operating environment for Digestive Remedies changed in North Macedonia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Digestive Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Digestive Remedies in North Macedonia - Category analysis
KEY DATA FINDINGS
Busier lifestyles and easing of cost-of-living pressures help to lift demand
Paediatric diarrhoeal remedies is the strongest performer in value growth terms
Unhealthy eating habits continue to boost antacids sales
Overall demand for digestive remedies set to remain stable
Antacids and digestive enzymes projected to post strongest growth in volume sales
Laxatives set to lose out as more consumers opt for alternative natural solutions
Consumer Health in North Macedonia - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Digestive Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
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- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Digestive Remedies research and analysis database.
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