PROSPECTS AND OPPORTUNITIES
Price increases and rising self-medication is set to support future growth
Value sales of digestive remedies in Greece are expected to rise overall over the forecast period. Growth will be primarily driven by further anticipated retail price increases.
Limited scope for digital disruption while players focus innovation on convenience
Beyond the increasing use of digital channels for marketing, there is limited potential for digital or technological advancements to significantly influence the performance of digestive remedies. Pharmaceutical companies are expected to make greater use of social media for promotional purposes; however, as physical pharmacies remain the primary sales channel, maintaining a strong focus on point-of-sale advertising and activities targeting healthcare professionals will continue to be essential.
Health and wellness trends are expected to shape evolving demand in digestive health
The health and wellness trend is expected to influence the performance of digestive remedies over the forecast period. Increasingly, trends are shifting towards prevention rather than treatment, with more consumers adopting healthier dietary habits to support digestive health.
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Overview:
Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Digestive Remedies in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Digestive Remedies in Greece?
- Which are the leading brands in Digestive Remedies in Greece?
- How are products distributed in Digestive Remedies in Greece?
- How has the regulatory and operating environment for Digestive Remedies changed in Greece?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Digestive Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Digestive Remedies in Greece - Category analysis
KEY DATA FINDINGS
Rising prices and shifting health behaviours shape the performance of digestive remedies in Greece
Sanofi-Aventis strengthens its leadership while Bionat SA records strong growth
Pharmacies maintain its lead in digestive remedies, although the channel loses share to retail e-commerce
Price increases and rising self-medication is set to support future growth
Limited scope for digital disruption while players focus innovation on convenience
Health and wellness trends are expected to shape evolving demand in digestive health
Consumer Health in Greece - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Digestive Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
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- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Digestive Remedies research and analysis database.
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