PROSPECTS AND OPPORTUNITIES
Healthy eating trend likely to place pressure on sales of digestive remedies
As discussed, a key driver of demand for digestive remedies is poor dietary choices amongst some New Zealanders. However, the COVID-19 pandemic bought to the fore the importance of overall health and wellness, and the role diet plays in this, which is leading an increasing number of New Zealanders to look for healthier dietary choices if they can afford to do so.
Many New Zealanders are still expected to resort to digestive remedies
Nonetheless, despite a growing emphasis on gut health by producers of packaged foods and vitamins and dietary supplements, the lack of natural dietary fibre consumed by New Zealanders is likely to remain a major issue. The prevalence of chronic gastrointestinal problems is therefore expected to remain high over the next five years, with more cases of heartburn, indigestion, and constipation.
Brand loyalty will remain a barrier to growth for smaller players
Consumers are typically fairly loyal to the brands of digestive remedies that they use. Many people are not too price-sensitive when it comes to their health, and if they have already found a product which works for their specific needs, they are willing to pay a premium.
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Overview:
Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Digestive Remedies in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Digestive Remedies in New Zealand?
- Which are the leading brands in Digestive Remedies in New Zealand?
- How are products distributed in Digestive Remedies in New Zealand?
- How has the regulatory and operating environment for Digestive Remedies changed in New Zealand?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Digestive Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Digestive Remedies in New Zealand - Category analysis
KEY DATA FINDINGS
Poor dietary choices drive demand for digestive remedies
Inflationary pressures drive unit price growth
Reckitt Benckiser maintains its lead in digestive remedies
Healthy eating trend likely to place pressure on sales of digestive remedies
Many New Zealanders are still expected to resort to digestive remedies
Brand loyalty will remain a barrier to growth for smaller players
Consumer Health in New Zealand - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Digestive Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
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- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Digestive Remedies research and analysis database.
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