PROSPECTS AND OPPORTUNITIES
Digestive remedies faces struggles amid price pressure and food-led wellness trends
Value sales of digestive remedies are expected to rise over the forecast period overall, with a continued positive performance anticipated from antacids, digestive enzymes and proton pump inhibitors. This is largely due to market conditions within supermarkets, the largest distribution channel for digestive remedies, with these stores prone to discounting and other promotional efforts to coax budget-conscious consumers to spend in-store - particularly as cost-of-living concerns impact household economics.
Gut health awareness and interest in probiotics is revealed to be high among NZ netizens according to global study by Italian university
A recently published analysis of global Google Trends data by Italy’s University of Catania highlights New Zealand’s strong engagement with gut health, ranking second only to Australia in searches for ‘gut probiotics’ and ‘dysbiosis’ between 2007 and 2022. With relative search volumes of 81 and 82 respectively (compared to Australia’s 100), the findings underscore a high level of public awareness around digestive wellbeing in the Australasian region.
GLP-1 medications likely to impact digestive health innovation in New Zealand
In June 2025, Medsafe approved the glucagon-like peptide-1 (GLP-1) medication Wegovy for weight loss in New Zealand, making it available to adults with a BMI of 30 or more (or 27 with weight-related comorbidities) and to adolescents aged 12-18 who meet obesity criteria and weigh over 60kg. With New Zealand facing the third highest adult obesity rate in the OECD, which affects one-in-three adults and one in ten children, demand for effective treatments is high.
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Overview:
Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Digestive Remedies in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Digestive Remedies in New Zealand?
- Which are the leading brands in Digestive Remedies in New Zealand?
- How are products distributed in Digestive Remedies in New Zealand?
- How has the regulatory and operating environment for Digestive Remedies changed in New Zealand?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Digestive Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Digestive Remedies in New Zealand - Category analysis
KEY DATA FINDINGS
Digestive remedies proves resilient amid poor dietary habits and rising demand for gut health support
Multinational companies lead a loyalty-driven landscape, with brand consolidation most evident in more niche segments
Supermarkets maintains its noteworthy distribution lead for digestive remedies sales in 2025
Digestive remedies faces struggles amid price pressure and food-led wellness trends
Gut health awareness and interest in probiotics is revealed to be high among NZ netizens according to global study by Italian university
GLP-1 medications likely to impact digestive health innovation in New Zealand
Consumer Health in New Zealand - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Digestive Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
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- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Digestive Remedies research and analysis database.
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