PROSPECTS AND OPPORTUNITIES
Demographic, lifestyle and health-related factors set to boost demand for laxatives
Value sales of digestive remedies are expected to rise over the forecast period overall. The increasing focus on digestive health is, however, likely to have a mixed impact on the market.
Local consumers becoming more proactive in identifying and tracking diestive issues
According to an analysis of Google Trends conducted by researchers from Italy’s University of Catania, Australia has the highest number of searches for the terms “gut microbiome”, “gut probiotics” and “dysbiosis” globally. This was based on data collected between January 2007 and December 2022 and gives an indication of the magnitude of gut health awareness within Australis and demonstrates how switched-on local consumers are about their digestive comfort and the interconnected nature of gut heath and general health and wellbeing.
Increasing GLP-1 usage could have a positive impact on the category
There has been a rapid rise in the use of glucagon-like peptide-1 (GLP-1) medications, used to treat type 2 diabetes and for medical weight loss, such as the off-label use of Ozempic or prescription use of Wegovy. This is creating new opportunities for complementary consumer health products, including within digestive remedies.
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Overview:
Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Digestive Remedies in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Digestive Remedies in Australia?
- Which are the leading brands in Digestive Remedies in Australia?
- How are products distributed in Digestive Remedies in Australia?
- How has the regulatory and operating environment for Digestive Remedies changed in Australia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Digestive Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Digestive Remedies in Australia - Category analysis
KEY DATA FINDINGS
Digestive remedies benefits from heightened focus on the importance of gut health
Australian shoppers stick to tried and tested brands
Supermarkets and pharmacies continue to dominate sales
Demographic, lifestyle and health-related factors set to boost demand for laxatives
Local consumers becoming more proactive in identifying and tracking diestive issues
Increasing GLP-1 usage could have a positive impact on the category
Consumer Health in Australia - Industry Overview
Consumer health in 2025: The big picture
2025 Key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Digestive Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
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- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Digestive Remedies research and analysis database.
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