PROSPECTS AND OPPORTUNITIES
Trend towards busier lifestyles projected to spur growth in digestive remedies for adults, with paediatric treatments remaining niche
As consumers return to busier, more active lifestyles, demand for digestive remedies in Malaysia is projected to increase. Consumers are likely to have less time for healthy and balanced home-cooked meals and are expected to show a greater reliance on fast food and unhealthy snacks.
Demand on locally manufactured digestive remedies is anticipated to grow, thanks to their affordable prices
Locally manufactured digestive remedies from leading players such as Hoe Pharma, Hovid, and Hurix’s are projected to lead growth in digestive remedies, moving forward. These local brands benefit from a significant price advantage compared to international competitors, coupled with a strong reputation for quality and efficacy in OTC medications.
Convenience stores and forecourt retailers are poised for growing share of the market
Sales of digestive remedies through convenience stores such as 7-Eleven, Family Mart, and CU Mart are expected to see a significant increase in market share, as busy consumers increasingly turn to these easily accessible locations. Additionally, more convenience store chains like 99 Speedmart, as well as petrol station kiosks, are starting to stock antacids in convenient stick formats, often strategically placed at checkout points.
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Overview:
Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Digestive Remedies in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Digestive Remedies in Malaysia?
- Which are the leading brands in Digestive Remedies in Malaysia?
- How are products distributed in Digestive Remedies in Malaysia?
- How has the regulatory and operating environment for Digestive Remedies changed in Malaysia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Digestive Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Digestive Remedies in Malaysia - Category analysis
KEY DATA FINDINGS
Stressful lifestyles contribute to strong growth in antacids, while diarrhoeal remedies and laxatives are gaining traction
Domestic manufacturers ramp up their investment in digestive remedies
On-the-go formats accommodate time-pressed consumers
Trend towards busier lifestyles projected to spur growth in digestive remedies for adults, with paediatric treatments remaining niche
Demand on locally manufactured digestive remedies is anticipated to grow, thanks to their affordable prices
Convenience stores and forecourt retailers are poised for growing share of the market
Consumer Health in Malaysia - Industry Overview
Consumer health in 2024: the big picture
2024 key trends
Competitive landscape
Retailing developments
What’s next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Digestive Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
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- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Digestive Remedies research and analysis database.
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