PROSPECTS AND OPPORTUNITIES
Lifestyle factors will drive growth in digestive remedies
Digestive remedies are expected to witness robust growth over the forecast period, driven by the rise in digestive disorders. Contributing factors include unhealthy diets, sedentary lifestyles, and increased stress levels, bringing about gastro-intestinal problems.
Rising demand for affordable OTC digestive remedies
With rising healthcare costs and limited access to medical professionals, more consumers will seek OTC remedies in the forecast period. Antacids like Eno and TUMS, as well as indigestion relief products like Pepto-Bismol, will continue to gain popularity as consumers look for affordable self-medication solutions.
Fast food boom fuels rising demand for digestive remedies in Kenya
The rise of fast food culture in Kenya, driven by popular chains like KFC, Chicken Inn, and local establishments such as Nyama Mama, will lead to stronger demand for digestive remedies. Fast foods are often high in fat, salt, and low in fibre and can lead to more digestive issues like indigestion, heartburn, and acid reflux.
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Overview:
Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Digestive Remedies in Kenya report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Digestive Remedies in Kenya?
- Which are the leading brands in Digestive Remedies in Kenya?
- How are products distributed in Digestive Remedies in Kenya?
- How has the regulatory and operating environment for Digestive Remedies changed in Kenya?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Digestive Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Digestive Remedies in Kenya - Category analysis
KEY DATA FINDINGS
Busy lifestyles and poor diets drive demand for gastrointestinal remedies
Ageing population drives demand for digestive remedies
Rising popularity of natural and herbal remedies
Lifestyle factors will drive growth in digestive remedies
Rising demand for affordable OTC digestive remedies
Fast food boom fuels rising demand for digestive remedies in Kenya
Consumer Health in Kenya - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Digestive Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
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- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Digestive Remedies research and analysis database.
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