PROSPECTS AND OPPORTUNITIES
Digestive remedies could be challenged by non-drug options over the forecast period
Sales of digestive remedies are expected to decline over the forecast period in value terms (at constant 2025 prices). Despite this, several trends should ensure that category sales remain relatively stable.
New technology and digital apps promise opportunities for partnership
In late 2024, Bayer announced plans to acquire HiDoc Technologies which owns Cara Care, a digital gastrointestinal healthcare application focused on irritable bowel syndrome (IBS). The acquisition is evidence of the opportunity to couple OTC digestive remedies with digital applications that allow for greater customisation of treatment plans for consumers.
The ACNU Final Rule may have implications for digestive remedies
In May 2025, the ACNU Final Rule (Additional Condition for Nonprescription Use) came into effect. Finalised in late 2024, this rule makes available to the consumer prescription medication without the need for a prescription if the drug manufacturer adheres to guidelines creating safe access to the drug.
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Overview:
Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Digestive Remedies in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Digestive Remedies in USA?
- Which are the leading brands in Digestive Remedies in USA?
- How are products distributed in Digestive Remedies in USA?
- How has the regulatory and operating environment for Digestive Remedies changed in USA?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Digestive Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Digestive Remedies in the US - Category analysis
KEY DATA FINDINGS
Digestive remedies sees steady growth in 2025 backed by new innovations
Market expands thanks to investment in new innovations
Strength of hypermarket channel highlights fluidity of online to offline for consumers
Digestive remedies could be challenged by non-drug options over the forecast period
New technology and digital apps promise opportunities for partnership
The ACNU Final Rule may have implications for digestive remedies
Consumer Health in the US - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Digestive Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
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- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Digestive Remedies research and analysis database.
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