PROSPECTS AND OPPORTUNITIES
PPIs and modern antacids will drive ongoing expansion
Retail sales of digestive remedies in Lithuania are expected to continue rising in constant value terms (at 2025 prices), although growth will gradually slow over the forecast period. Lithuania’s pharmacy-first culture will ensure that indigestion and heartburn remedies remain highly visible, while the recent withdrawal of ranitidine has entrenched switching to PPIs and modern antacids, which are now widely available without a prescription.
Digital leaflets and app services will enhance convenience and self-care
EU regulators are steering the market towards electronic Product Information (ePI), following a pilot programme run by the European Medicines Agency (EMA). This approach will gradually reduce the need for printed leaflets for digestive remedies while ensuring safety information remains up-to-date.
Sustainability initiatives will gather pace
From a sustainability perspective, EU ePI initiatives are aiming to reduce paper use by providing medicine information digitally, potentially lowering packaging waste over time. Lithuania also maintains pharmacy take-back schemes for unused medicines, influencing consumer choices on pack sizes and supporting responsible disposal of expired digestive products.
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Overview:
Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Digestive Remedies in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Digestive Remedies in Lithuania?
- Which are the leading brands in Digestive Remedies in Lithuania?
- How are products distributed in Digestive Remedies in Lithuania?
- How has the regulatory and operating environment for Digestive Remedies changed in Lithuania?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Digestive Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Digestive Remedies in Lithuania - Category analysis
KEY DATA FINDINGS
Sustained growth as consumers trade up to higher-value offerings
Menarini retains leadership while Krka gains ground
Pharmacies lead as e-commerce expands
PPIs and modern antacids will drive ongoing expansion
Digital leaflets and app services will enhance convenience and self-care
Sustainability initiatives will gather pace
Consumer Health in Lithuania - Industry Overview
Consumer health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Digestive Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
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- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Digestive Remedies research and analysis database.
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