PROSPECTS AND OPPORTUNITIES
Sustained value growth will be driven by lifestyle and demographic dynamics
Value sales of digestive remedies are expected to continue rising over the forecast period, with modest growth in China in line with long-term growth trends across the Asia-Pacific region and markets. Urbanisation, ageing populations and fast-paced lifestyles - including irregular meals and stress - will sustain demand across most segments, including antacids, antiflatulents and children’s indigestion products.
Digital and technological advancements enhance channel reach and product accessibility
Digital innovation continues to transform access to OTC digestive remedies through e-commerce, AI-driven marketing and smart packaging. Key platforms such as JD Health and Tmall Health are optimising product discovery with AI recommendations and livestreaming, while chatbot-driven symptom matching helps consumers identify appropriate subcategories - such as antacids or children’s heartburn relief, for example.
Probiotics expansion poses challenges to long-term growth of OTC digestive remedies in China
Wellness trends are strengthening consumer preference for mild and natural OTC digestive remedies, as digestion is increasingly viewed as central to immunity and overall wellbeing. This is supporting demand for gentle formulations such as TCM-based antiflatulents and natural granules.
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Overview:
Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Digestive Remedies in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Digestive Remedies in China?
- Which are the leading brands in Digestive Remedies in China?
- How are products distributed in Digestive Remedies in China?
- How has the regulatory and operating environment for Digestive Remedies changed in China?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Digestive Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Digestive Remedies in China - Category analysis
KEY DATA FINDINGS
Stable growth driven by lifestyle shifts and diverging consumer preferences
TCM and consumer trust ensure CR Jiangzhong maintains overall leadership in 2025
Pharmacies anchors digestive OTC sales as e-commerce rapidly expands
Sustained value growth will be driven by lifestyle and demographic dynamics
Digital and technological advancements enhance channel reach and product accessibility
Probiotics expansion poses challenges to long-term growth of OTC digestive remedies in China
Consumer Health in China - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Digestive Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
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- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Digestive Remedies research and analysis database.
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