PROSPECTS AND OPPORTUNITIES
Increasing consumer preference for natural and plant-based remedies
As awareness of the potential side effects of synthetic laxatives grows, more consumers are likely to turn to natural alternatives like fibre supplements, herbal teas, and products containing ingredients such as psyllium husk or senna. This trend is driven by a broader shift towards holistic health and wellness, with consumers seeking gentler and more sustainable solutions for digestive health.
Innovation key to reinvigorating market
To combat market saturation, innovation will be crucial for companies in the digestive remedies sector. This could involve new product formulations, such as probiotics combined with traditional digestive aids, or packaging innovations that make products like Linex and Enterol more convenient to use.
Targeted marketing aimed at older adults
Given the significant rising demand from older consumers in Latvia, companies should focus on targeted marketing that directly addresses the specific needs and concerns of this demographic. Tailored advertising and promotional campaigns that highlight the benefits of products like Normolyt for maintaining digestive health could help maintain or even boost sales in this mature category.
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Overview:
Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Digestive Remedies in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Digestive Remedies in Latvia?
- Which are the leading brands in Digestive Remedies in Latvia?
- How are products distributed in Digestive Remedies in Latvia?
- How has the regulatory and operating environment for Digestive Remedies changed in Latvia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Digestive Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Digestive Remedies in Latvia - Category analysis
KEY DATA FINDINGS
Digestive remedies category is hampered by saturation
Digestive enzyme sales fluctuate post-pandemic
Laxative demand rises in tandem with ageing population
Increasing consumer preference for natural and plant-based remedies
Innovation key to reinvigorating market
Targeted marketing aimed at older adults
Consumer Health in Latvia - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Digestive Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
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- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Digestive Remedies research and analysis database.
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