PROSPECTS AND OPPORTUNITIES
Low and steady value growth expected in digestive remedies
Although the outlook for digestive remedies over the forecast period is generally favourable, its growth potential will be constrained by the adoption of healthier dietary habits by Hungarians. Public education campaigns and advice from doctors, nutritionists and social media influencers, will help to improve eating habits and this may reduce the likelihood that people will experience common minor gastrointestinal problems.
Paediatric digestive remedies are facing sales decline
Paediatric digestive remedies are set to witness decline in value sales over the forecast period. Hungarian parents will focus on improving the diets of their children to include more healthy variants so they can avoid digestive problems.
Laxatives to witness steady retail volume and value growth
Laxatives is one of the largest categories in terms of value sales and it is predicted to further expand over the forecast period. The rising number of products with a herbal/traditional composition will support growth in laxatives as these are gaining consumer interest.
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Overview:
Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Digestive Remedies in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Digestive Remedies in Hungary?
- Which are the leading brands in Digestive Remedies in Hungary?
- How are products distributed in Digestive Remedies in Hungary?
- How has the regulatory and operating environment for Digestive Remedies changed in Hungary?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Digestive Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Digestive Remedies in Hungary - Category analysis
KEY DATA FINDINGS
Digestive remedies begin to witness recovery in volume sales
Pharmacies drive sales with advice and recommendations
Bayer Hungária reinforces position with heavy marketing support
Low and steady value growth expected in digestive remedies
Paediatric digestive remedies are facing sales decline
Laxatives to witness steady retail volume and value growth
Consumer Health in Hungary - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Digestive Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
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- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Digestive Remedies research and analysis database.
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