PROSPECTS AND OPPORTUNITIES
Strong scope for growth as economy improves and consumers become more informed about the benefits of digestive remedies
Population growth, urbanisation, and targeted marketing are anticipated to drive sales in digestive remedies in Nigeria over the forecast period. As urban centres expand, and consumers become more informed about the benefits of digestive remedies, this will lead to an increased demand for convenient, effective solutions, and a movement away from traditional or home-made options.
Antacids will show especially strong performance
Antacids will represent the major growth driver in the digestive remedies market over the forecast period, showing the strongest performance in constant value (2024 prices) terms. The persistent high incidence of indigestion and heartburn will sustain demand, despite the competitive landscape of affordable brands.
Competition from lower-priced variants to increase as inflationary pressures continue to drive up unit prices
Like most OTC products, digestive remedies face significant threats from macroeconomic conditions, particularly high exchange rates that drive up unit prices. Moving forward, ongoing economic pressures will compel manufacturers to find ways to reduce production costs and keep prices competitive.
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Overview:
Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Digestive Remedies in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Digestive Remedies in Nigeria?
- Which are the leading brands in Digestive Remedies in Nigeria?
- How are products distributed in Digestive Remedies in Nigeria?
- How has the regulatory and operating environment for Digestive Remedies changed in Nigeria?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Digestive Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Digestive Remedies in Nigeria - Category analysis
KEY DATA FINDINGS
Negative economic conditions impact digestive remedies
Antacids see strongest performance
New product development remains limited, due to challenging economic conditions
Strong scope for growth as economy improves and consumers become more informed about the benefits of digestive remedies
Antacids will show especially strong performance
Competition from lower-priced variants to increase as inflationary pressures continue to drive up unit prices
Consumer Health in Nigeria - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Digestive Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
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- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Digestive Remedies research and analysis database.
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