PROSPECTS AND OPPORTUNITIES
Stress, anxiety and food choices motivate consumers to buy digestive remedies
Over the forecast period, the driving factors for sales growth of digestive remedies in Austria will continue to be stress and unhealthy diets. Retail value and volume sales are expected to keep rising on a moderate year-on-year basis, with no major spikes in either direction.
Preventative health and natural remedies challenge sales across the forecast period
Trends towards natural remedies are expected to intensify over the forecast period, further contributing to retail value growth. At the same time, overall sales growth will be slightly threatened by consumers' attempts to adhere to more balanced, healthier diets while becoming more proactive with regards to digestive health.
E-commerce gains ground as pharmacies offer online sales options
The conservative nature of many Austrian consumers typically favours goods of large players, and as such, little movement is expected in the competitive landscape over the forecast period. Consequently, no major changes in sales or rankings are expected, especially, since new product launches take a lot of time to be processed and approved.
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Overview:
Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Digestive Remedies in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Digestive Remedies in Austria?
- Which are the leading brands in Digestive Remedies in Austria?
- How are products distributed in Digestive Remedies in Austria?
- How has the regulatory and operating environment for Digestive Remedies changed in Austria?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Digestive Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Digestive Remedies in Austria - Category analysis
KEY DATA FINDINGS
Stress and unhealthy lifestyles drive sales of digestive remedies
The use of probiotics challenges sales of digestive remedies in 2024
Sanofi-Aventis and Bayer retain the top spots with strong consumer trust
Stress, anxiety and food choices motivate consumers to buy digestive remedies
Preventative health and natural remedies challenge sales across the forecast period
E-commerce gains ground as pharmacies offer online sales options
Consumer Health in Austria - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Digestive Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
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- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Digestive Remedies research and analysis database.
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