PROSPECTS AND OPPORTUNITIES
Health, demographic and consumer trends to increase the demand for digestive remedies
Digestive remedies in South Africa is expected to see a moderate retail value (constant 2025 prices) CAGR over the forecast period, driven by the ongoing need for effective gastrointestinal health solutions. Antacids is set to remain the largest category in retail value sales terms, fuelled by rising cases of gastrointestinal conditions and an ageing population trend.
Growth potential through herbal/traditional digestive remedies as consumers adopt more holistic approaches
Digestive remedies could be negatively affected by competition in the form of holistic health and wellness lifestyles adopted by consumers, as they look to manage their various digestive issues, such as constipation or indigestion or heartburn. They may try to achieve this through diet, including greater fibre content or probiotics, or participating in more regular exercise, alongside reducing a reliance on fast food.
Hectic lifestyles provide fertile ground for unhealthy diets and the need for digestive remedies
The demand for digestive remedies in South Africa is expected to continue growing over the forecast period. This stems from the high number of consumers following busy and active lifestyles, which can lead to a reliance on fast food and foster generally unhealthy diets.
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Overview:
Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Digestive Remedies in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Digestive Remedies in South Africa?
- Which are the leading brands in Digestive Remedies in South Africa?
- How are products distributed in Digestive Remedies in South Africa?
- How has the regulatory and operating environment for Digestive Remedies changed in South Africa?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Digestive Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Digestive Remedies in South Africa - Category analysis
KEY DATA FINDINGS
Gastrointestinal problems and growing interest in paediatric and herbal/traditional solutions push retail volume and value sales of digestive remedies
The competitive landscape remains highly fragmented
Pharmacists continue to exert a strong influence on consumers’ purchasing decisions
Health, demographic and consumer trends to increase the demand for digestive remedies
Growth potential through herbal/traditional digestive remedies as consumers adopt more holistic approaches
Hectic lifestyles provide fertile ground for unhealthy diets and the need for digestive remedies
Consumer Health in South Africa - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Digestive Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
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- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Digestive Remedies research and analysis database.
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