PROSPECTS AND OPPORTUNITIES
Affordable pricing and micro-packaging will define mass-market appeal
Over the forecast period, value growth in India’s digestive remedies category will be shaped less by premium pricing and more by disciplined pricing strategies. Digestive products are every day, low-involvement purchases, often competing with home remedies and informal substitutes.
Growing preference for home remedies and dietary correction may limit OTC uptake
Over the forecast period, digestive remedies in India are likely to face a subtle but structural headwind from renewed reliance on home remedies and better dietary choices. As consumers become more aware of long-term gut health, some urban and semi-urban households are expected to consciously reduce frequent antacid use, viewing it as a short-term fix rather than a sustainable solution.
Digestive remedies will increasingly be linked to stress and lifestyle disorders
Over the forecast period, digestive discomfort in India is expected to be more strongly associated with stress, anxiety and irregular routines rather than just food-related triggers. Long working hours, screen-heavy lifestyles and disrupted sleep are already contributing to acidity, bloating and gastric discomfort, particularly among urban professionals.
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Overview:
Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Digestive Remedies in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Digestive Remedies in India?
- Which are the leading brands in Digestive Remedies in India?
- How are products distributed in Digestive Remedies in India?
- How has the regulatory and operating environment for Digestive Remedies changed in India?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Digestive Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Digestive Remedies in India - Category analysis
KEY DATA FINDINGS
Growth is led by indigestion and heartburn remedies
Competition is defined by usage ownership, not just brand leadership
Digestive remedies distribution shifts from availability to immediacy
Affordable pricing and micro-packaging will define mass-market appeal
Growing preference for home remedies and dietary correction may limit OTC uptake
Digestive remedies will increasingly be linked to stress and lifestyle disorders
Consumer Health in India - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Digestive Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
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- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Digestive Remedies research and analysis database.
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