PROSPECTS AND OPPORTUNITIES
Shift from H2 blockers to PPIs and an ageing population drive furture growth
Value sales of digestive remedies in Estonia are expected to rise further over the forecast period. The growth base is structural: reflux sufferers shifted decisively from H2 blockers to PPIs after the EU suspension of ranitidine, keeping PPIs and complementary antacids on a multi-year uptrend.
Convenience of digital prescription system and advanced e-health infrastructure
Estonia’s fully digital prescription system and advanced e-health infrastructure will make starting and refilling GI treatments exceptionally easy and efficient: doctors issue repeat scripts electronically, pharmacies receive them in real time, and patients can pick up in store or order remotely. Licensed distance selling by pharmacies, backed by the EU common online pharmacy logo and local rules on language and counselling, continue to lift online penetration.
Two EU-level frameworks play a key role in shaping the future
Two EU-level frameworks will play a key role in shaping the future landscape of digestive remedies in Estonia. First, the ranitidine suspension permanently redirected demand away from H2 blockers and entrenched PPIs as first-line self-care products for heartburn in Estonia.
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Overview:
Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Digestive Remedies in Estonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Digestive Remedies in Estonia?
- Which are the leading brands in Digestive Remedies in Estonia?
- How are products distributed in Digestive Remedies in Estonia?
- How has the regulatory and operating environment for Digestive Remedies changed in Estonia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Digestive Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Digestive Remedies in Estonia - Category analysis
KEY DATA FINDINGS
Reflux sufferers shift from withdrawn H2 blockers to PPIs and antacids
STADA leads, offering a broad portfolio of products
E-commerce growth supported by click and collect, home delivery, and ability to compare prices
Shift from H2 blockers to PPIs and an ageing population drive furture growth
Convenience of digital prescription system and advanced e-health infrastructure
Two EU-level frameworks play a key role in shaping the future
Consumer Health in Estonia - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Digestive Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
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- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Digestive Remedies research and analysis database.
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