PROSPECTS AND OPPORTUNITIES
Growth predicted for digestive remedies in the coming years
Over the forecast period in Turkey, awareness of food intolerances and digestive sensitivities is expected to continue rising, driving current value growth in digestive remedies. As local consumers become more educated about gastrointestinal health and the connection between diet and digestion, some are expected to shift away from traditional home remedies in favour of more reliable, scientifically formulated over-the-counter products.
Fast-paced lifestyles set to boost consumption of easy-to-use digestive remedies
The fast-paced nature of modern life is expected to play a significant role in shaping the consumption of digestive remedies. With longer working hours, commuting, and busy daily routines leaving less time for rest and recovery, Turkish consumers are expected to increasingly turn to convenient medicinal solutions to manage digestive discomfort.
Functional foods may replace traditional digestive remedies in the years ahead
Packaged food that claims to support digestive health such as probiotic yoghurts, drinks, and fibre-rich supplements is expected to compete with traditional digestive remedies in Turkey over the forecast period. As the health and wellness trend continues apace, many Turkish consumers are likely to adopt a more preventive approach by incorporating naturally healthy, functional foods into their daily routines.
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Overview:
Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Digestive Remedies in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Digestive Remedies in Turkey?
- Which are the leading brands in Digestive Remedies in Turkey?
- How are products distributed in Digestive Remedies in Turkey?
- How has the regulatory and operating environment for Digestive Remedies changed in Turkey?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Digestive Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Digestive Remedies in Turkey - Category analysis
KEY DATA FINDINGS
Robust current value growth for digestive remedies in 2025
Bayer retains its dominance thanks to widespread use of flagship brands
Pharmacies leads sales thanks to high penetration levels across Turkey
Growth predicted for digestive remedies in the coming years
Fast-paced lifestyles set to boost consumption of easy-to-use digestive remedies
Functional foods may replace traditional digestive remedies in the years ahead
Consumer Health in Turkey - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Digestive Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
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- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Digestive Remedies research and analysis database.
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