PROSPECTS AND OPPORTUNITIES
Sustained value growth as fast-paced lifestyles lead consumers to rely on medicines
Digestive remedies is expected to show sustained value growth over the forecast period. A big growth driver across the forecast period is expected to be consumers' increasingly busy consumer lifestyles and growing stress levels.
Rx products remain a growing challenge for the retail landscape
Digestive remedies is expected to see sustained retail volume and value (constant 2024 prices) growth over the forecast period, driven by strong increments in antacids. However, Rx products remain the biggest threat to retail volume and value growth in digestive remedies.
The consumer base expands as eating out and takeaways become more common
Although older consumers often experience digestive issues, there is a growing tendency for adults diagnosed with digestive problems to be younger. This is the result of unhealthy dietary habits, related to a high frequency of eating out, including in fast food outlets (limited-service restaurants), ordering takeaways and food deliveries.
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Overview:
Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Digestive Remedies in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Digestive Remedies in Turkey?
- Which are the leading brands in Digestive Remedies in Turkey?
- How are products distributed in Digestive Remedies in Turkey?
- How has the regulatory and operating environment for Digestive Remedies changed in Turkey?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Digestive Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Digestive Remedies in Turkey - Category analysis
KEY DATA FINDINGS
Stress continues to be a main driver of stomach problems in Turkey
The preference for traditional home-made digestive remedies has been decreasing
The dominant position of Bayer Turk Kimya continues across 2024
Sustained value growth as fast-paced lifestyles lead consumers to rely on medicines
Rx products remain a growing challenge for the retail landscape
The consumer base expands as eating out and takeaways become more common
Consumer Health in Turkey - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Digestive Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
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- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Digestive Remedies research and analysis database.
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