PROSPECTS AND OPPORTUNITIES
Emerging popularity of probiotics amid category-wide growth
The OTC market for antacids and probiotics is poised for substantial growth, driven by the products’ accessibility and frequent use across various health issues. Probiotics in particular are gaining traction as awareness of gut health increases.
Natural and herbal trend offers further growth potential
There is considerable potential for growth in the sector of herbal and traditional remedies, as interest in these products continues to rise. As health-consciousness rises, many Moroccans are becoming more aware of the potential risks and side effects associated with various pharmaceutical ingredients in common OTC products.
Increased player focus on innovation and local production, with food poisoning frequency supporting sales
Dealing with supply chain issues and keeping prices affordable is important. Brands can handle these problems by boosting local production, which cuts down on relying on international suppliers and makes products more available.
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Overview:
Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Digestive Remedies in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Digestive Remedies in Morocco?
- Which are the leading brands in Digestive Remedies in Morocco?
- How are products distributed in Digestive Remedies in Morocco?
- How has the regulatory and operating environment for Digestive Remedies changed in Morocco?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Digestive Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Digestive Remedies in Morocco - Category analysis
KEY DATA FINDINGS
Diverse consumer preferences when selecting digestive remedies
Maphar and Laprophan maintain overall leadership in 2024
Cultural habits and economic constraints drive purchasing decisions
Emerging popularity of probiotics amid category-wide growth
Natural and herbal trend offers further growth potential
Increased player focus on innovation and local production, with food poisoning frequency supporting sales
Consumer Health in Morocco - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Digestive Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
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- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Digestive Remedies research and analysis database.
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