PROSPECTS AND OPPORTUNITIES
Sales of digestive remedies will remain positive, driven by high prices and baseline demand
Sales of digestive remedies will remain positive over the forecast period. Increased product prices, along with modern diets high in processed foods, fast food, sugary drinks, and low in fibre, will continue to fuel the growth of digestive remedies in both value and volume terms.
Brand loyalty to effective, tried and trusted remedies will remain strong
Brand loyalty is expected to play an important role in digestive remedies over the forecast period, with consumers viewing established brands as highly effective in alleviating their digestive symptoms. This perception will remain crucial.
Healthier lifestyles may lead to lower demand over the longer term
The growing popularity of healthy lifestyles and increasing health awareness in Georgia has a potential to slow down consumption of digestive remedies during the forecast period. More local consumers are expected to exercise greater control over their health, food consumption and exercise, thus, in turn, this may lead to slower sales.
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Overview:
Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Digestive Remedies in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Digestive Remedies in Georgia?
- Which are the leading brands in Digestive Remedies in Georgia?
- How are products distributed in Digestive Remedies in Georgia?
- How has the regulatory and operating environment for Digestive Remedies changed in Georgia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Digestive Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Digestive Remedies in Georgia - Category analysis
KEY DATA FINDINGS
Value sales boosted by high prices, while demand is supported by busy lifestyles leading to poor diets
A Menaruni Industrie Farmaceutiche Riunite maintains its lead thanks to offering well-known and trusted brands
Pharmacies remain the most popular outlets, supported by this channel’s expansion across the country
Sales of digestive remedies will remain positive, driven by high prices and baseline demand
Brand loyalty to effective, tried and trusted remedies will remain strong
Healthier lifestyles may lead to lower demand over the longer term
Consumer Health in Georgia - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Digestive Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
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- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Digestive Remedies research and analysis database.
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