PROSPECTS AND OPPORTUNITIES
Consumers’ fast-paced lifestyles set to drive further use of digestive remedies
Over the forecast period, urbanisation and increasingly hectic lifestyles are set to further shape consumers’ habits and health, with many of them trying to cope with stressful schedules and a work/life imbalance, including not having time to prepare meals from scratch. This trend is likely to exacerbate certain digestive issues, and support demand for digestive remedies over the forecast period.
Potential for herbal/traditional options to further penetrate the category
As evident in many other OTC categories, herbal/traditional products are expected to become more visible in Thailand, capitalising on the long-standing popularity of using herbs to treat various health conditions in Thai culture. Demand will be supported by the perception that these products are natural and contain fewer harmful ingredients.
Dynamic performances for proton pump inhibitors and antacids, while diarrhoeal remedies makes strongest value contribution
Diarrhoeal remedies, proton pump inhibitors and antacids are set to be among the strongest performers in the category over the forecast period. Diarrhoeal remedies, holding the highest value share overall, will be supported by the hot climate and the habit for eating out, including the consumption of street food.
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Overview:
Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Digestive Remedies in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Digestive Remedies in Thailand?
- Which are the leading brands in Digestive Remedies in Thailand?
- How are products distributed in Digestive Remedies in Thailand?
- How has the regulatory and operating environment for Digestive Remedies changed in Thailand?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Digestive Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Digestive Remedies in Thailand - Category analysis
KEY DATA FINDINGS
Hectic lifestyles and work/life imbalance support strong performance of digestive remedies
Self-medication trend increasingly popular in Thailand
Local/herbal and alternative options are challenging leading global brands
Consumers’ fast-paced lifestyles set to drive further use of digestive remedies
Potential for herbal/traditional options to further penetrate the category
Dynamic performances for proton pump inhibitors and antacids, while diarrhoeal remedies makes strongest value contribution
Consumer Health in Thailand - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Digestive Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
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- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Digestive Remedies research and analysis database.
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