PROSPECTS AND OPPORTUNITIES
Positive outlook over forecast period
Digestive remedies will register positive constant value growth over the forecast period. Increasing understanding of digestive issues, as well as improved formulations, will support continuing value sales.
AI set to accelerate innovation
There will continue to be innovation, with tools such as AI speeding up innovation by enabling precision medicine and personalised therapies, and improving diagnostic accuracy and efficiency. This will lead to further segmentation, with more specific targeting of certain areas of the digestive tract.
Increasing switches will boost value sales, but mean higher costs for consumers
There is ongoing discussion between the government and its agency Infarmed, with Apifarma (the Portuguese Pharmaceutical Association), in order to switch some prescription medicines to OTC, with the condition of them being sold exclusively in pharmacies. This is seen as a way to relieve the pressure on the public health system, by enabling consumers to access medicine without having to go to a doctor.
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Overview:
Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Digestive Remedies in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Digestive Remedies in Portugal?
- Which are the leading brands in Digestive Remedies in Portugal?
- How are products distributed in Digestive Remedies in Portugal?
- How has the regulatory and operating environment for Digestive Remedies changed in Portugal?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Digestive Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Digestive Remedies in Portugal - Category analysis
KEY DATA FINDINGS
Increasing understanding of importance of digestion to overall health supports value sales
Johnson & Johnson (Kenvue) holds on to tight lead
Pharmacies dominate sales
Positive outlook over forecast period
AI set to accelerate innovation
Increasing switches will boost value sales, but mean higher costs for consumers
Consumer Health in Portugal - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Digestive Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
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- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Digestive Remedies research and analysis database.
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